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REALTOR® Communication Strategies: Communicating with Different Audiences

Louisiana REALTORS® • July 19, 2023

Having strong communication skills is one of the biggest assets that a REALTOR® can have. However, it is important to know that not all communication is created equal. Understanding who you are speaking to, the information that is important to them, and how they prefer to be communicated with is critical in avoiding mistakes and engaging everyone that you speak with. In the real estate sector, you interact with a variety of different people, and they are all different. Even your clients; buyers and sellers have different wants, needs, and expectations from you. The same is true for the various industry professionals that you’ll cross paths with on a frequent basis. Let’s take a closer look at how you communicate best with your different audiences.


Improved Communication with Your Buying Clients

For home buyers, especially first-time home buyers, patience and education are essential. Because you, as a REALTOR® have handled dozens, hundreds, maybe even more transactions, it can be easy to overlook why and when certain things are happening. Staying in constant communication with these clients and being responsive to questions or uncertainty is what will set you apart as a knowledgeable and professional fiduciary for your clients. 


Improved Communication with Your Selling Clients

Your home selling clients will need to be interacted with in a different way. Their perspective and objectives will be different from your purchasing clients. It is critical to set expectations and communicate how the market will consider their home and its value, which will likely be different from how they see it. Furthermore, it is important to help your client understand what the potential outcomes could be once their house hits the market. Outlining the need for flexibility and keeping an open line of communication can help to mitigate risks and issues down the road, helping to ensure the best outcome possible for your client.


Improved Communication with Your Professional Colleagues

Your role as a REALTOR® means that you will interact with many other professionals, all of whom play a role in your clients’ transactions. From other real estate agents and lenders to inspectors and appraisers, communicating professionally and respectfully is critical. Because each party will be engaged at different points of the process, it is important to know when and how to reach out and share information that is in your client’s best interest.

RESOURCES FOR REALTORS®

Consumer Guide Update: Preparing for Homeownership

By Louisiana REALTORS® • February 19, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on preparing for homeownership. This guide covers what prospective buyers should consider as they kick off the home purchase process, including the importance of credit scores, mortgage pre-approval, down payments, budgeting, and educational resources. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Preparing for Homeownership Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with potential clients to ensure they have the information they need to be successful in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property taxes.

Consumer Guide Update: Escrow and Earnest Money

By Louisiana REALTORS® • February 14, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on escrow. This guide covers what homebuyers should know about earnest money deposits, including the general terms and use cases in real estate transactions. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Flood Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover preparing prospective buyers for homeownership.

2026 LR Officer Elections, RVPs & NAR Director Applications

By Louisiana REALTORS® • February 12, 2025
The Louisiana REALTORS® Board of Directors will conduct several elections this Spring. Interested candidates that meet the qualification who are looking to serve at either the state association level or the national association level are encouraged to view the criteria and submit an application. An application that is not submitted on the appropriate form or not submitted pursuant to the instructions shall not be considered as submitted timely.
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