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REALTOR® Communication Strategies: Communicating with Different Audiences

Louisiana REALTORS® • July 19, 2023

Having strong communication skills is one of the biggest assets that a REALTOR® can have. However, it is important to know that not all communication is created equal. Understanding who you are speaking to, the information that is important to them, and how they prefer to be communicated with is critical in avoiding mistakes and engaging everyone that you speak with. In the real estate sector, you interact with a variety of different people, and they are all different. Even your clients; buyers and sellers have different wants, needs, and expectations from you. The same is true for the various industry professionals that you’ll cross paths with on a frequent basis. Let’s take a closer look at how you communicate best with your different audiences.


Improved Communication with Your Buying Clients

For home buyers, especially first-time home buyers, patience and education are essential. Because you, as a REALTOR® have handled dozens, hundreds, maybe even more transactions, it can be easy to overlook why and when certain things are happening. Staying in constant communication with these clients and being responsive to questions or uncertainty is what will set you apart as a knowledgeable and professional fiduciary for your clients. 


Improved Communication with Your Selling Clients

Your home selling clients will need to be interacted with in a different way. Their perspective and objectives will be different from your purchasing clients. It is critical to set expectations and communicate how the market will consider their home and its value, which will likely be different from how they see it. Furthermore, it is important to help your client understand what the potential outcomes could be once their house hits the market. Outlining the need for flexibility and keeping an open line of communication can help to mitigate risks and issues down the road, helping to ensure the best outcome possible for your client.


Improved Communication with Your Professional Colleagues

Your role as a REALTOR® means that you will interact with many other professionals, all of whom play a role in your clients’ transactions. From other real estate agents and lenders to inspectors and appraisers, communicating professionally and respectfully is critical. Because each party will be engaged at different points of the process, it is important to know when and how to reach out and share information that is in your client’s best interest.

RESOURCES FOR REALTORS®

Consumer Guide Update: Alternative Listing Options

By Louisiana REALTORS® • April 3, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on alternative listing options. This guide covers the role that MLSs play in marketing a home, office exclusive and delayed marketing exempt listing options, and the disclosure required when filing an exempt listing. For additional information and helpful resources on the new Multiple Listing Options for Sellers policy, please check out facts.realtor . As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Alternative Listing Options Navigating Multiple Offers Homeowners Associations Marketing Your Home Seller Disclosures Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover deeds and titles.

Consumer Guide Update: Navigating Multiple Offers

By Louisiana REALTORS® • March 28, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on navigating multiple offers. This guide covers the basics of what sellers need to know, including how offers can vary, how to evaluate them, making counteroffers, and negotiation strategies. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Navigating Multiple Offers Homeowners Associations Marketing Your Home Seller Disclosures Property Taxes  Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover the new MLS policy and what it means for consumers.

Consumer Guide Update: Homeowners Associations

By Louisiana REALTORS® • March 21, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on homeowners associations (HOAs). This guide covers the basics of what prospective buyers need to know, including who runs HOAs, how monthly fees are applied, rules HOAs enforce, and the pros and cons of living in an HOA community. For additional information, we encourage you to check out this REALTOR® Magazine article on the nuances of how homeowners associations can affect real estate transactions. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Homeowners Associations Marketing Your Home Seller Disclosures Property Taxes Preparing for Homeownership Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover navigating multiple offers.
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