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5 Professional Traits Every REALTOR® Should Have
LOUISIANA REALTORS • August 7, 2018
Every golf bag has a certain combination of clubs. Each one designed to achieve a certain result; crafted to be dependable in its intended situation. The traits you possess as a REALTOR® are not dissimilar. The arduous journey of any real estate transaction presents a number of obstacles, challenges, and opportunities. How you use your professional traits to respond to each of them is how you separate yourself as a REALTOR®. While a golfer has a driver, irons, wedges, and a putter in their bag, what tools should you have in yours?
Honesty and Integrity
First and foremost, and one of the key qualifications of being a REALTOR® as your bound to these principles by the REALTOR’S® Code of Ethics, is honesty and integrity. These traits
along with your distinction as a REALTOR are what offer you a powerful competitive advantage. Earning the trust of your clients during one of the most significant events of their life cannot be overstated.
Communication Skills
The ins and outs of buying or selling a home can make your spin, that’s even truer for your clients. With all of the different parties and processes involved, communication is key. From clearly explaining current and next steps to potential advantages and disadvantages of certain decisions to aligning conversations between the relevant and appropriate people can and will make everything run more smoothly.
Negotiation Skills
At the end of the day, this is a business decision for everyone involved, and the bottom line needs to be considered. As a REALTOR®, you have a duty to provide your client with the best possible outcome, and that will largely come down to negotiation. Your experience and knowledge need to be able to represent your client from either side of the transaction in the best way possible. By understanding the value of what is being bought or sold, and why it holds that value, along with the ability to communicate and defend that position, you will be able to be the resource that your client deserves.
Knowledge
Knowing what to expect during each part of the home buying and selling process, as well as the particular details of what your client needs is paramount. Location, taxes, schools, commute, amenities, valuation trends, and more are what your clients expect from you. Using this knowledge to assist in making offers and recognizing inconsistencies will give you allow you to reach the best result for your client.
Responsiveness
Timeliness is essential in real estate. Offers come and go, decisions need to made, and information needs to be shared. In a client-facing role like yours, returning texts, emails, and phone calls in a timely manner is vital. It shows that you are engaged and care about your client’s needs.
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If you are a Louisiana REALTOR ® who wants to wow clients and close more deals, then RPR ® (Realtors Property Resource ® ) is the tool for you. Included in your membership at no extra cost, RPR ® provides property data, market trends, and customizable reports to help you impress clients and grow your business with confidence. To help you hit the ground running, we’ve outlined 10 essential RPR Residential features every new user should know. Just for You: The RPR New User Series The RPR New User Series offers 10 fundamental “how-to” guides, covering everything from market trends and mapping to property details and reports. Here’s an overview: 1. Homepage The user-friendly RPR Homepage is designed for efficiency, with quick access to essential tools like Shortcuts and My Markets. 2. Property Search RPR offers powerful search capabilities. Whether by address, listing ID, ZIP, or neighborhood, you’ll find unmatched data, including side-by-side MLS vs. public record comparisons. 3. Maps RPR’s interactive mapping tools provide robust filtering options, including distance, travel time, and flood zones. Users can explore points of interest, conduct detailed property searches, and refine results with precision. 4. Property Details The Property Details page includes sales history, tax records, mortgage data, neighborhood insights, school ratings, and side-by-side MLS/public records comparisons. 5. Property Pricing Use RPR’s valuation tools to refine property values, conduct a comparative market analysis (CMA), and generate pricing reports tailored to clients’ needs. 6. Neighborhoods Help clients find the perfect location with in-depth Neighborhood Data—including demographics, economic factors, and market trends. 7. Schools Compare schools by test scores, parent reviews, and enrollment data. Search by city, district, or type of school to meet client preferences. 8. Shareable Market Trends Up-to-date, hyper-local housing market statistics, enabling agents to share insights across social media platforms and other marketing channels effortlessly. 9. Reports Generate professional, customizable reports in just a few clicks. Personalize them with your branding, contact info, and even custom pages like testimonials and marketing tools. 10. RPR Mobile ™ Download the RPR Mobile™ app to access property insights on the go, create reports, and stay connected with clients wherever you are. Take Your RPR Knowledge Even Further with Our Upcoming Webinar Join us for an exclusive learning opportunity to enhance your real estate business with RPR’s latest tools and insights, exclusively for Louisiana REALTORS ® . We hope you will join us! Welcome to RPR! Tools, Tips & Skills Every Agent Needs Research properties and analyze market trends to stay ahead in a competitive market. Create standout reports that impress clients and showcase your expertise. Utilize new prospecting and marketing tools to build your business. Friday, March 14, 2025 10:00 AM - 11:00 AM Central Hosted by Louisiana REALTORS
As previewed last week, NAR is pleased to share the latest consumer guide focused on preparing for homeownership. This guide covers what prospective buyers should consider as they kick off the home purchase process, including the importance of credit scores, mortgage pre-approval, down payments, budgeting, and educational resources. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Preparing for Homeownership Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with potential clients to ensure they have the information they need to be successful in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property taxes.
As previewed last week, NAR is pleased to share the latest consumer guide focused on escrow. This guide covers what homebuyers should know about earnest money deposits, including the general terms and use cases in real estate transactions. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Flood Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover preparing prospective buyers for homeownership.
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Baton Rouge, LA 70802