We have tried to provide some practical tips to help you with your efforts. In short, it is good practice to explain clearly to clients how commissions are paid and to also explain the reasoning and benefits of this arrangement to the consumer. Set forth below are a few more details to help illustrate that idea.
• NAR encourages the continued use of Buyer Representation Agreements to formalize a working relationship between buyers and brokers, including details on what services are provided by the broker and what the broker expects from the client.
• Any Buyer Representation Agreement should be in writing and include a clear statement establishing that a commission may be paid by a cooperating broker and/or that you may pay a commission to a cooperating broker.
• Always inform and remind clients that commissions are negotiable at any point in the transaction. Commissions are not fixed. Be open to alternative commission arrangements that are reasonable.
• Avoid making any statements or representations indicating that commissions “are always done this way”, that this is a “standard commission” or similar statements.
The free market organically establishes commission costs within local real estate markets based on service, consumer preference and what the market can bear.
• Disclose all commission payments prior to closing and do so as far in advance of closing as possible.
While the settlement statement circulated shortly before closing will include commission payments, bring those payments to your client’s attention in advance and make sure that the inclusion of those commission payments on the settlement statement are explained.
• If representing a buyer, provide all listings that fit your client’s needs, not just those offering a higher commission. Ask your buyer if they want to see homes that may have a lower commission but be clear about what commission will be owed to you by the buyer (if any) based on your agreement with the buyer.
• Avoid misunderstandings by being clear about payment of commissions, including payments from cooperating brokers.
• Keep in mind the misunderstandings explained above and understand that consumers are not typically in the real estate industry – how commissions are determined may be completely foreign to a consumer.
• Do your best to ensure that clients understand.
And, finally, inform your clients that REALTORS® are bound by the NAR’s Code of Ethics in the home buying process and are always bound to further their clients' best interests, including showing homes that meet buyers’ needs regardless of commissions offered. Make sure that clients are aware of your ethical duties, and make sure you comply with those ethical duties.