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Ways to Educate Your Clients
Louisiana REALTORS • March 2, 2020
Knowledge is power. This is why education, training, and continuing education opportunities are so important. The skills learned through these experiences and lessons are invaluable and they provide the tools necessary to offer the best service possible for your clients. However, education is just as important for your clients as it is for you. The process of buying or selling a house is a complicated one. The ins and outs can become quickly confusing; it is your job as their fiduciary, their representative, to teach and communicate what they should expect. Here are a few things that can help you be a professional, knowledgeable REALTOR® that can help educate your clients.
Whether you have a first-time home buyer, a repeat customer, or a referral, an educated client can quickly become a much more valuable client. It all begins with the road map that navigates the real estate transaction system.
Begin by Removing Fears
There are a variety of unknowns when it comes to buying and selling a house. By explaining the process from pre-approval to closing, you can mitigate many of these fears. For buyers, referring your clients to a trusted loan officer, to helping them understand their budget, to finding the right location can help to make this a smooth process.
Set Expectations
For sellers, setting expectations in terms of preparation, timing, and price can go a long way in making for a smoother process. Presenting comparable values, explaining your marketing plan, and understanding your seller’s motivation and situation, can help to define the reasonable expectations for their sale.
Communicate Your Goals
When you can relay what your expectations, intentions, and goals are as a REALTOR®, you can clearly explain how you intend to do business with your clients. From point A to point B and beyond, providing a clear picture of how you handle each of your clients and the strategies you believe in will provide both peace of mind, as well as accountability. It will be clear what your clients expect from you, and what you will be held accountable for.
As previewed last week, NAR is pleased to share the latest consumer guide focused on preparing for homeownership. This guide covers what prospective buyers should consider as they kick off the home purchase process, including the importance of credit scores, mortgage pre-approval, down payments, budgeting, and educational resources. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Preparing for Homeownership Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with potential clients to ensure they have the information they need to be successful in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property taxes.
As previewed last week, NAR is pleased to share the latest consumer guide focused on escrow. This guide covers what homebuyers should know about earnest money deposits, including the general terms and use cases in real estate transactions. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Flood Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover preparing prospective buyers for homeownership.
The Louisiana REALTORS® Board of Directors will conduct several elections this Spring. Interested candidates that meet the qualification who are looking to serve at either the state association level or the national association level are encouraged to view the criteria and submit an application. An application that is not submitted on the appropriate form or not submitted pursuant to the instructions shall not be considered as submitted timely.
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Baton Rouge, LA 70802