Prospecting Tips for the Holiday Season
LOUISIANA REALTORS • October 31, 2018
The holiday season is a busy time of the year. Between traveling, parties, shopping, and spending time with friends and family; it’s easy to put some day-to-day tasks on the backburner for a little while. One in particular is prospecting. This happens for a few reasons, like getting caught up in the holiday spirit, the perception that any potential prospects aren’t engaged during this time of year, and time off. However, failing to prospect over these last several weeks can make for a slow start in January. Here are a few tips to keep your pipeline flowing through the holidays and into the new year.
Network at Holiday Gatherings
When you visit family and friends at different holiday functions bring a few extra business cards. Chances are they know someone who may be in the market for your services. So it’s not awkward, make it clear you aren’t “selling” to them, and enjoy the pressure free referrals.
Follow-Up with Former Clients
This is a great time of the year to follow-up with former clients and customers. You can reach out and offer a simple holiday greeting, while also inquiring if they currently need, or know anyone that is looking to buy or sell their home. Again, referrals from happy clients are a great way to keep your pipeline filled through the holidays.
Make a Plan and Stick to It
While time seems to faster during this time of the year with more obligations and shorter days, it’s still important to keep your routine and calendar full of the things that have made the year to this point, a success. Carve out blocks of time for daily prospecting, lead generation, and more. Account for any additional activities, invitations, and time off accordingly. Preparing throughout the year for this season, and treating it as similarly as possible can make it easier to take care of business amidst all of the festivities.
Louisiana REALTORS® CEO Norman Morris issued the following statement after SpaceX announced plans to invest $100 billion in a new launch facility in Vermilion Parish. The project is expected to create 3,000 direct jobs and more than 8,100 indirect jobs across Acadiana. “SpaceX’s investment is an extraordinary economic win for Louisiana. We congratulate Governor Jeff Landry, Louisiana Economic Development Secretary Susan Bourgeois, Vermilion Parish leaders, and everyone who helped bring this historic project home. The housing and infrastructure improvements needed to support more than 11,000 new job opportunities should generate a huge economic boost to the Acadiana and Gulf Coast region. According to the National Association of REALTORS®, each typical Louisiana home sale generates approximately $88,600 in economic activity. Even if only half of the new SpaceX related jobs lead to a home purchase, the impact would generate nearly half a billion dollars across our state's economy. That improves our tax base and school systems, and ripples through our economy touching builders, bankers, hardware stores, appliance dealers, contractors and so many more. “Housing is not downstream of economic development; it is an essential infrastructure. Louisiana REALTORS® and our partners stand ready to help turn these new jobs into homes, stronger communities and lasting roots in Louisiana. Economic development creates jobs, but housing turns those jobs into homes. Let’s make Louisiana home again, together.” Economic-impact estimates are illustrative calculations by Louisiana REALTORS® using employment projections from Louisiana Economic Development and the National Association of REALTORS®’ estimated economic impact per typical Louisiana home sale. They are not forecasts or recurring annual-impact figures. Enjoy the video below from the Louisiana Department of Economic Development .
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