What to Expect in Real Estate Technology in 2018
Jared Broussard • December 29, 2017
Every year there are new technological developments that change how we live and work. Today these developments are happening more quickly than ever before, and they are having sweeping changes how real estate is bought
and sold. 2018 will be no different. Here are 3 big trends for 2018.
Augmented Reality
Augmented, or virtual, reality is a growing across applications but can be especially helpful when it comes to showing a prospective client a new property. Imagine being able to create an immersive experience with the capability to show what furniture and other items would look like in a space.
Automation
As technology, social media, and other communication platforms continue to play a larger role in your day-to-day tasks, automation will become a more useful tool. Common, routine tasks can now put on autopilot a number of different ways. Follow up emails, appointment confirmations, and more can now be set up. These automations will not only free up time but improve the quality of the output you generate.
Big Data
We have more information on just about anything than we’ve ever had before. This is especially true in the real estate world. Leveraging big data and machine learning opens up many new opportunities. Not only can you be more prepared as you show a new property or meet a new client, but you can completely revolutionize your strategy and implement new and improved best practices.
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As previewed last week, NAR is pleased to share the latest consumer guide focused on buying land and building a new home. This guide covers how to find land for sale, explains construction loans, and weighs the pros and cons of building a custom home. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Buying Land and Building a New Home Deeds and Titles Alternative Listing Options Navigating Multiple Offers Homeowners Associations Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property title theft.

As previewed last week, NAR is pleased to share the latest consumer guide focused on deeds and titles. This guide covers the difference between a deed and a title, common types of deeds, and title searches and insurance. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Deeds and Titles Alternative Listing Options Navigating Multiple Offers Homeowners Associations Marketing Your Home Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover buying land / constructing a new home.