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What to Expect in Real Estate Technology in 2018

Jared Broussard • December 29, 2017
Every year there are new technological developments that change how we live and work. Today these developments are happening more quickly than ever before, and they are having sweeping changes how real estate is bought and sold. 2018 will be no different. Here are 3 big trends for 2018.

Augmented Reality

Augmented, or virtual, reality is a growing across applications but can be especially helpful when it comes to showing a prospective client a new property. Imagine being able to create an immersive experience with the capability to show what furniture and other items would look like in a space. 

Automation

As technology, social media, and other communication platforms continue to play a larger role in your day-to-day tasks, automation will become a more useful tool. Common, routine tasks can now put on autopilot a number of different ways. Follow up emails, appointment confirmations, and more can now be set up. These automations will not only free up time but improve the quality of the output you generate.

Big Data 

We have more information on just about anything than we’ve ever had before. This is especially true in the real estate world. Leveraging big data and machine learning opens up many new opportunities. Not only can you be more prepared as you show a new property or meet a new client, but you can completely revolutionize your strategy and implement new and improved best practices.
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As previewed last week, NAR is pleased to share the latest consumer guide focused on alternative listing options. This guide covers the role that MLSs play in marketing a home, office exclusive and delayed marketing exempt listing options, and the disclosure required when filing an exempt listing. For additional information and helpful resources on the new Multiple Listing Options for Sellers policy, please check out facts.realtor . As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Alternative Listing Options Navigating Multiple Offers Homeowners Associations Marketing Your Home Seller Disclosures Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover deeds and titles.
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