The Importance of Investing in Your Business as a REALTOR®

Louisiana REALTORS® • October 17, 2024

As a REALTOR®, your success depends not only on your market knowledge and client relationships, but also on how well you invest in your business. Real estate is a competitive industry, and to stand out and thrive, you need to treat your practice as a business, continually investing in the tools, resources, and strategies that help you grow.


Clients are the lifeblood of your real estate business. Investing in exceptional customer service—from personalized follow-up strategies to thank you gifts after closing—helps build strong, lasting relationships. Satisfied clients are more likely to refer you to others, provide testimonials, and come back for future transactions.


Investing in research and market analysis tools gives you the data-driven insights needed to advise your clients effectively. Whether it’s tracking local housing trends or analyzing the competition, having access to up-to-date information allows you to offer sound advice and remain a step ahead in your market.


Louisiana REALTORS® provides you access to local and statewide monthly and annual stats via FastStats Market Trends. Additionally, with Realtors Property Resource® (RPR) Access, you have access to hundreds of data sets on-the-go. You can view information from public records and listing data, demographics, psychographics, neighborhood info and more.


The real estate market is constantly evolving, with new trends, laws, and best practices emerging regularly. Ongoing education and training are essential to stay ahead of these changes. Whether it’s attending industry seminars, earning certifications, or taking specialized courses, investing in your professional development ensures you stay competitive and knowledgeable, positioning yourself as a trusted expert.


Your personal brand is one of your most valuable assets as a REALTOR®. Investing in a professional website, quality headshots, social media presence, and marketing materials helps you attract and retain clients. A strong brand sets you apart from the competition, communicates your value, and creates lasting impressions that can lead to referrals and repeat business.


Real estate is as much about who you know as what you know. Building relationships with fellow agents, lenders, inspectors, and other professionals can open doors to new opportunities. Attending industry events, joining local associations, and actively networking are all investments in your business that can lead to more leads, partnerships, and business growth.


As a REALTOR®, consistent investment in your business is crucial for growth and success. Treat your real estate practice like a business, and it will reward you with long-term success and financial growth.

REALTOR® RESOURCES

Temple Provides Update on Fortified Roof Benchmark Discounts

By Louisiana REALTORS® • February 5, 2026
From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple announced today that the Louisiana Department of Insurance (LDI) continues its work to develop a regulation creating benchmark discounts for Fortified roofs in Louisiana. The LDI is working with the National Association of Insurance Commissioners (NAIC) to develop the benchmark discounts using Louisiana-specific data, hurricane modeling and actuarial considerations. “With over 11,000 Fortified roofs in Louisiana and two years-worth of insurer experience with rating for those roofs in our state, now is an appropriate time for the LDI to establish benchmark discounts for homeowners insurance companies operating in our market,” said Commissioner Temple. “These benchmarks are being thoughtfully developed to help consumers receive the discounts they deserve for fortifying their homes while making sure insurers know the benchmarks reflect how much Fortified roofs actually mitigate their exposure to risk across Louisiana.”  Like in Alabama’s Fortified benchmark discount structure, the LDI regulation would require Louisiana insurance companies to either meet the minimum benchmark discount established by the LDI or provide actuarial justification for why the company’s discount does not meet the benchmark. Louisiana is the fastest growing state for Fortified roofs in America. To date, over 11,000 Fortified roofs have been installed in Louisiana, including over 4,100 through the Louisiana Fortify Homes Program.

Big Savings on the Supplies You Use Every Day

By Louisiana REALTORS® • January 29, 2026
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Understanding How Debt Can Affect You When Applying for a Mortgage

By Louisiana REALTORS® • January 23, 2026
Confused about debt and mortgage approval? Learn how lenders view debt, what DTI really means, and how to protect your buying power before shopping.
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