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3 Ways to Enhance Your Brand as a REALTOR®
LOUISIANA REALTORS • April 18, 2017
Just do it. I’m loving it. What’s in your wallet? Nike, McDonald’s, and Capital One have this branding thing down. Whether you need new shoes, lunch, or a credit card, these major brands have created a way to stay at the top of your mind whether you are in the market for them or not. As a REALTOR® you can do the same thing; and in today’s technology driven and social media focused world, it’s never been more important.
Now you don’t necessarily need a clever slogan or catchy jingle to brand yourself; however, you do need to have the ability to be found. Roughly 75% of a REALTOR’S® business comes from referrals or word-of-mouth. When you make it easier for existing clients to share your information, and you make it easier for potential clients to contact you, you’ve enhanced your brand. Here are 3 tips to achieve exactly that.
1.) Embrace mobile:
Mobile is becoming a major part of everyone’s life. Access to communication and information is literally at anyone’s fingertips. This means that any and all of your digital efforts need to reflect this trend. Responsive websites, mobile optimized emails, and of course staying available for clients as you are out and about.
2.) Use content to become a thought leader:
3.) Be Social:
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Social media poses a huge opportunity for REALTORS®. The amount of data available allows you to target specific geographic locations as well as precise demographics. While maintaining a consistent presence is important, the real power of social media comes when you invest in a campaign or a boosted post. This is an incredibly cost-effective option that minimizes waste, allowing you to target and engage your ideal audience.
Building your own personal brand and discovering your niche as a REALTOR® is a key way to streamline your prospecting and grow your business. These are only a few ideas, but leveraging technology and embracing some best practices can make a significant difference. As a reminder, the Louisiana Real Estate Commission (LREC) released and will enforce licensee advertising come June 1. View the Advertising Guideline and Checklist
and be sure that your efforts arecompliant with the rules and avoid being cited and fined.
The Louisiana REALTORS® Board of Directors will conduct several elections this Spring. Interested candidates that meet the qualification who are looking to serve at either the state association level or the national association level are encouraged to view the criteria and submit an application. An application that is not submitted on the appropriate form or not submitted pursuant to the instructions shall not be considered as submitted timely.
Nominations are open now through March 28, 2025, for the Louisiana REALTORS® 2024 REALTOR® of the Year & the 2024 Lawrence R. DeMarcay, Jr. Distinguished Service Award. Both awards are aimed to showcase an individual who has volunteered their time in service to the real estate industry. Recipients of the awards will be recognized during the Spring Legislative Conference. (Registration coming soon!) Please see the below links with the selection criteria and consider submitting a nomination today. Contact Donna Teekel at (225) 224-0704 or dteekel@larealtors.org with any questions.
Current real estate trends indicate a growing need for flexible areas, smart home technologies, and energy-efficient designs as the needs of today's homes evolve.
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