3 Ways to Enhance Your Brand as a REALTOR®
LOUISIANA REALTORS • April 18, 2017
Just do it. I’m loving it. What’s in your wallet? Nike, McDonald’s, and Capital One have this branding thing down. Whether you need new shoes, lunch, or a credit card, these major brands have created a way to stay at the top of your mind whether you are in the market for them or not. As a REALTOR® you can do the same thing; and in today’s technology driven and social media focused world, it’s never been more important.
Now you don’t necessarily need a clever slogan or catchy jingle to brand yourself; however, you do need to have the ability to be found. Roughly 75% of a REALTOR’S® business comes from referrals or word-of-mouth. When you make it easier for existing clients to share your information, and you make it easier for potential clients to contact you, you’ve enhanced your brand. Here are 3 tips to achieve exactly that.
1.) Embrace mobile:
Mobile is becoming a major part of everyone’s life. Access to communication and information is literally at anyone’s fingertips. This means that any and all of your digital efforts need to reflect this trend. Responsive websites, mobile optimized emails, and of course staying available for clients as you are out and about.
2.) Use content to become a thought leader:
3.) Be Social:
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Social media poses a huge opportunity for REALTORS®. The amount of data available allows you to target specific geographic locations as well as precise demographics. While maintaining a consistent presence is important, the real power of social media comes when you invest in a campaign or a boosted post. This is an incredibly cost-effective option that minimizes waste, allowing you to target and engage your ideal audience.
Building your own personal brand and discovering your niche as a REALTOR® is a key way to streamline your prospecting and grow your business. These are only a few ideas, but leveraging technology and embracing some best practices can make a significant difference. As a reminder, the Louisiana Real Estate Commission (LREC) released and will enforce licensee advertising come June 1. View the Advertising Guideline and Checklist
and be sure that your efforts arecompliant with the rules and avoid being cited and fined.
Get ready to press pause on your daily routine and join House Call Home Inspection for an unforgettable blend of education, networking and relaxation aboard the 2026 CE Cruise to Mexico. Departing from the Port of New Orleans aboard Carnival Valor, this annual House Call Cruise sets sail October 17–22, 2026, with ports of call in Cozumel and Progreso. Attendees can enjoy engaging continuing education opportunities, exclusive group activities, and all the dining, entertainment, and onboard experiences Carnival is known for — all while cruising to exciting destinations. While the official 2026 agenda will be released closer to departure, past cruises give a great preview of what attendees can expect. Sample activities and classes from a previous cruise included multiple CE class options, themed cocktail parties, costume night, group photos, a scavenger hunt, and elegant night festivities. Previous educational offerings featured courses such as Seller Ready, New Construction, and Home Inspection, taught by industry professionals — all conveniently hosted onboard, allowing attendees to earn CE credits without sacrificing the vacation experience. Cabin options are available in interior, oceanview and balcony categories, with pricing subject to change. Space is limited, and this popular cruise fills quickly each year. Booking & Travel Information To reserve your spot or ask questions about accommodations and pricing, contact the group travel agent: Chad Fleming Cruise Planners, Independent Franchise (337) 401-2033 chad.fleming@cruiseplanners.com www.timetogeauxtravel.com Please note that this CE cruise is not hosted by or affiliated with Louisiana REALTORS®.
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