3 Ways to Enhance Your Brand as a REALTOR®
LOUISIANA REALTORS • April 18, 2017
Just do it. I’m loving it. What’s in your wallet? Nike, McDonald’s, and Capital One have this branding thing down. Whether you need new shoes, lunch, or a credit card, these major brands have created a way to stay at the top of your mind whether you are in the market for them or not. As a REALTOR® you can do the same thing; and in today’s technology driven and social media focused world, it’s never been more important.
Now you don’t necessarily need a clever slogan or catchy jingle to brand yourself; however, you do need to have the ability to be found. Roughly 75% of a REALTOR’S® business comes from referrals or word-of-mouth. When you make it easier for existing clients to share your information, and you make it easier for potential clients to contact you, you’ve enhanced your brand. Here are 3 tips to achieve exactly that.
1.) Embrace mobile:
Mobile is becoming a major part of everyone’s life. Access to communication and information is literally at anyone’s fingertips. This means that any and all of your digital efforts need to reflect this trend. Responsive websites, mobile optimized emails, and of course staying available for clients as you are out and about.
2.) Use content to become a thought leader:
3.) Be Social:
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Social media poses a huge opportunity for REALTORS®. The amount of data available allows you to target specific geographic locations as well as precise demographics. While maintaining a consistent presence is important, the real power of social media comes when you invest in a campaign or a boosted post. This is an incredibly cost-effective option that minimizes waste, allowing you to target and engage your ideal audience.
Building your own personal brand and discovering your niche as a REALTOR® is a key way to streamline your prospecting and grow your business. These are only a few ideas, but leveraging technology and embracing some best practices can make a significant difference. As a reminder, the Louisiana Real Estate Commission (LREC) released and will enforce licensee advertising come June 1. View the Advertising Guideline and Checklist
and be sure that your efforts arecompliant with the rules and avoid being cited and fined.
Louisiana REALTORS® CEO Norman Morris issued the following statement after SpaceX announced plans to invest $100 billion in a new launch facility in Vermilion Parish. The project is expected to create 3,000 direct jobs and more than 8,100 indirect jobs across Acadiana. “SpaceX’s investment is an extraordinary economic win for Louisiana. We congratulate Governor Jeff Landry, Louisiana Economic Development Secretary Susan Bourgeois, Vermilion Parish leaders, and everyone who helped bring this historic project home. The housing and infrastructure improvements needed to support more than 11,000 new job opportunities should generate a huge economic boost to the Acadiana and Gulf Coast region. According to the National Association of REALTORS®, each typical Louisiana home sale generates approximately $88,600 in economic activity. Even if only half of the new SpaceX related jobs lead to a home purchase, the impact would generate nearly half a billion dollars across our state's economy. That improves our tax base and school systems, and ripples through our economy touching builders, bankers, hardware stores, appliance dealers, contractors and so many more. “Housing is not downstream of economic development; it is an essential infrastructure. Louisiana REALTORS® and our partners stand ready to help turn these new jobs into homes, stronger communities and lasting roots in Louisiana. Economic development creates jobs, but housing turns those jobs into homes. Let’s make Louisiana home again, together.” Economic-impact estimates are illustrative calculations by Louisiana REALTORS® using employment projections from Louisiana Economic Development and the National Association of REALTORS®’ estimated economic impact per typical Louisiana home sale. They are not forecasts or recurring annual-impact figures. Enjoy the video below from the Louisiana Department of Economic Development .
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