3 Ways to Enhance Your Brand as a REALTOR®
LOUISIANA REALTORS • April 18, 2017
Just do it. I’m loving it. What’s in your wallet? Nike, McDonald’s, and Capital One have this branding thing down. Whether you need new shoes, lunch, or a credit card, these major brands have created a way to stay at the top of your mind whether you are in the market for them or not. As a REALTOR® you can do the same thing; and in today’s technology driven and social media focused world, it’s never been more important.
Now you don’t necessarily need a clever slogan or catchy jingle to brand yourself; however, you do need to have the ability to be found. Roughly 75% of a REALTOR’S® business comes from referrals or word-of-mouth. When you make it easier for existing clients to share your information, and you make it easier for potential clients to contact you, you’ve enhanced your brand. Here are 3 tips to achieve exactly that.
1.) Embrace mobile:
Mobile is becoming a major part of everyone’s life. Access to communication and information is literally at anyone’s fingertips. This means that any and all of your digital efforts need to reflect this trend. Responsive websites, mobile optimized emails, and of course staying available for clients as you are out and about.
2.) Use content to become a thought leader:
3.) Be Social:
CONTACT US
Social media poses a huge opportunity for REALTORS®. The amount of data available allows you to target specific geographic locations as well as precise demographics. While maintaining a consistent presence is important, the real power of social media comes when you invest in a campaign or a boosted post. This is an incredibly cost-effective option that minimizes waste, allowing you to target and engage your ideal audience.
Building your own personal brand and discovering your niche as a REALTOR® is a key way to streamline your prospecting and grow your business. These are only a few ideas, but leveraging technology and embracing some best practices can make a significant difference. As a reminder, the Louisiana Real Estate Commission (LREC) released and will enforce licensee advertising come June 1. View the Advertising Guideline and Checklist
and be sure that your efforts arecompliant with the rules and avoid being cited and fined.
Please join us in congratulating the Louisiana REALTORS® who have been appointed to NAR committees for 2027. A total of 26 Louisiana REALTORS® members and staff have been selected to serve on NAR committees for the upcoming year. Bill Boyd - Insurance Committee; Member: Regional Representative Luke Bullock - Broker Engagement Committee; Member: Government Affairs Director Donna Chandler - Membership Policy and Board Jurisdiction Committee; Member: At-Large Keary Coffin - Multiple Listing Issues and Policies Committee; Member: At-Large Tony Cornner - Housing Opportunities Committee; Member: State Representative Beth Cristina - Commercial Federal Policy Committee; Member: At-Large Deneka Desroches - Commitment to Excellence Committee; Member: At-Large Cindy Dyer - RPAC Participation Council; Member: State Representative David Favret - Meeting and Conference Committee; Member: Immediate Past Chair Jennifer Hebert - Professional Standards Committee; Member: At-Large Carole Horn - RPAC Trustees Federal Disbursement Committee; Member: Regional Representative Misty Ingersoll - Multiple Listing Issues and Policies Committee; Member: State Representative Angela Lavalais - AEC/Association IDEAS Advisory Board (Inclusion, Diversity, Equity, Accessibility, and Support); Member: At-Large Trish Leleux - FPC Advisory Committee; Member: State Representative Marbury Little - Public Policy Coordinating Committee; Member: At-Large ; Consumer Advocacy Outreach Advisory Board; Member: Committee Representative Ginger Maulden - RPAC Major Investor Council; Member: State Representative Andrea McKey - Strategic Planning Committee; Member: At-Large David McKey - Insurance Committee; Member: At-Large Joe Mier - Real Property Valuation Committee; Member: At-Large Norman Morris - Meeting and Conference Committee; AEC Representative Danette O'Neal - Land Use Property Rights and Environment Committee; Member: Affiliate Representative Austin Polk - Business Issues Policy Committee; Member: At-Large Rhonda Reap-Curiel - Data Strategies Committee; Vice Chair Matt Ritchie - Finance Committee; Member: At-Large Erika Sluss - Membership Policy and Board Jurisdiction Committee; Member: State Representative Evelyn Wolford - Professional Standards Committee; Member: State Representative
From the Louisiana Department of Insurance: Insurance Commissioner Tim Temple joined Governor Jeff Landry and Senate Insurance Committee Chairman Kirk Talbot today to announce that Louisiana is investing an additional $20 million in Fortified homes, bringing the total amount invested in state Fortified projects this year to $100 million. Governor Landry announced that $20 million from the U.S. Department of Housing and Urban Development will be transferred to the Louisiana Office of Community Development Restore Resilient Opportunities for Overhead Fortification (Restore ROOF) program to strengthen residential structures and reduce long-term disaster risk. Earlier this year, the Legislature passed a bill that allows $50 million in additional Katrina and Rita bond money from Louisiana Citizens Property Insurance Corporation to be added to the Department of Insurance’s Louisiana Fortify Homes Program (LFHP). Also beginning this year, LFHP is projected to receive approximately $30 million annually from taxes and fees the Louisiana Department of Insurance collects from the insurance industry. “Building stronger homes is a vital part of making homeowners insurance affordable in Louisiana,” said Commissioner Temple. “I appreciate Governor Landry’s leadership and support as we work with legislators like Chairman Talbot to make Louisiana a national leader in the adoption of Fortified roofs.” The Louisiana Department of Insurance (LDI) has finalized its promulgation of Regulation 136—Fortify Homes Premium Discounts. The purpose of Regulation 136 is to implement the statutory provisions set forth in La. R.S. 22:1483, et seq. , which require that all Louisiana property and casualty insurers provide premium discounts or insurance rate reductions for homes constructed or upgraded in accordance with the fortified standards created by the Insurance Institute for Business and Home Safety. View Regulation 136 here .
Program Partners
