The Importance of Hiring a REALTOR®: Understanding Who They ‘R’ and What They Do

Louisiana REALTORS • May 15, 2024

Real estate transactions are likely the biggest and most significant financial decisions that you’ll make during your life. Whether you are buying your first home, selling a property, or you’ve been on both sides of the closing table, having a knowledgeable, professional resource on your side is critical. This is why hiring a REALTOR® is so important. Representing their clients and acting as a true fiduciary is what REALTORS® are trained to do, and it is all based on their Code of Ethics. While many people can pass a course in order to be eligible to sell real estate, the level of service that home buyers and sellers demand and deserve requires the commitment, experience, and expertise of an official REALTOR®, but what’s the difference?


The key difference in performance and ability that sets a REALTOR® apart is the NAR’s Code of Ethics. Every leading organization or group of professionals has a foundation that represents what they stand for. Without these foundations the legacy, integrity, advantage, competitive difference, and drive toward continued improvement is nearly impossible to have. For professional real estate agents, specifically REALTORS®, this foundation is the REALTOR® Code of Ethics. 


The REALTOR® Code of Ethics provides the highest safety measures for protecting both buyers and sellers of real estate. Being bound by this code as a REALTOR® creates a distinct competitive advantage. The REALTOR® Code of Ethics features 17 articles containing detailed rules and standards of conduct. It is designed to ensure that REALTORS® will act accordingly in a number of scenarios and situations; protecting their clients with competency and integrity, and also protecting the esteemed reputation of the National Association of REALTORS®.  The core of this code of ethics is to act in a way that protects all of the interests of whom a REALTOR® represents. The expectation is to use all available knowledge and experience and apply it to every transaction. Achieving the best possible results for a client is the focus of the REALTOR® Code of Ethics.


Beyond that guiding principle, the rest of the articles included in the Code are constructed to achieve the client’s goals. Overarching themes of honesty, cooperation, communication, and fairness are interwoven into the Code. The REALTOR® Code of Ethics is vitally important to real estate professionals, and especially to buyers and sellers of real estate as it provides the peace of mind that their best interests are at the root of every action.



Beyond the Code of Ethics comes the skill, talent, and expertise that REALTORS® possess and employ on behalf of their clients. These abilities, coupled with NAR’s strict Code of Ethics, means that you can have the peace of mind that your best interests and goals are at the forefront of every decision. While a REALTOR’S® fiduciary duty is the overarching benefit of your relationship, here are some more specific benefits of working with a REALTOR.


Contracts and Negotiations

Real estate transactions include complex and complicated legal processes. Having someone represent you that not only understands these processes, but that can inform, advise, and negotiate to ensure that your investment is as successful as possible.


Market Expertise and Consultation

If you’re shopping for a new house, your job is to know what you want. Your REALTOR’S® job is to know where to find it. If you’re selling your home, it is their job to get you the best price possible in a timely manner. Both sides of this transaction are improved when you have someone on your side that understands the market. There are a lot of other factors that go into the purchase or sale of home other than the number of bedrooms and total square feet. Being familiar with property tax regulations, school districts, nearby amenities, and many other elements all provide a much clearer picture for you as a client.


Real Estate Regulations

Staying current on changing real estate laws can be a full-time job in itself. If you are moving from state-to-state or simply across town, there can be a wide array of laws and regulations that you need to be aware of. This is your REALTOR’S® job. They are well-versed, and immersed in real estate regulations and will be aware of any and all pertinent information for your transaction.

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This blog has been updated for accuracy and relevance from the original post.

By Louisiana REALTORS® August 3, 2026
As previously noted in our 2026 legislative session update, HB 468 by Rep. Troy Hebert was adopted with no opposition and was effective August 1, 2026, as Act 807. The Act amends portions of the Louisiana Real Estate License Law (La. R.S. 37:1430, et seq.) to regulate the practice of wholesaling with respect to residential property. Specifically, the Act establishes newly defined terms of “residential real property”, “wholesaler” and “wholesaling” (La. R.S. 37:1431(35) through (37)) and enacts La. R.S. 37:1448.5 to specifically address wholesaling of residential real properties, including required disclosures, written agreements, notices and deposits and also provides for enforcement of the new law. The Act does not prohibit real estate wholesaling. Rather, there are certain requirements for “wholesalers” solely with respect to “wholesaling” of “residential real property.” Each of those terms are defined below. The intent is to make sure that sellers (homeowners) understand the true nature of the wholesaling transaction. To accomplish that, the law requires wholesalers to clearly disclose whether they intend to assign, transfer, or market any rights they have under a purchase agreement for financial gain. The wholesaler must prominently disclose that intent along with advising the seller to seek legal advice before signing each contract and that the seller has the right to cancel the wholesaling contract for any reason and without penalty for at least five calendar days after the execution of the contract. The law expressly requires that each wholesaling contract include the following: "NOTICE REQUIRED BY LOUISIANA LAW: You may cancel this contract at any time before 11:59 PM of [Insert Date]. [Insert Name of Wholesaler] CANNOT ask you to sign or have you sign any cash sale, conveyance or deed, or any other document until your right to cancel this contract has ended. See the attached notice of cancellation form for an explanation of this right. It is advisable that you find your own attorney before signing the contract. The law requires this contract to contain the entire agreement. You should not rely upon any other written or oral agreement or promise." The “notice of cancellation form” referenced above has been published by the Louisiana Real Estate Commission as the “Wholesaling Residential Real Property Mandatory Cancellation Notice” and can be found here . Failure to include that notice renders the contract void and terminable by the seller and in the event of such a termination due to failure to include the notice or other non-compliance by the wholesaler, the seller will receive the deposit. However, if the contract is terminated within the 5-day rescission period, the wholesaler receives the deposit in full. Notably, the Act requires a minimum deposit equal to at least 1% of the purchase price, with funds properly held in escrow, in all wholesaling transactions. In addition, wholesalers are also prohibited from: (a) acting or purporting to act on behalf of the seller whether pursuant to a mandate, power of attorney, or otherwise; (b) representing himself as holding any license or certification or being a member of a licensed profession without the license or certification; (c) placing any lien or other encumbrance on the property; and (d) engaging in any deceptive or unfair trade. Louisiana REALTORS ® is proud to have supported this Act to promote transparency and consumer protection in the real estate industry while allowing for continued investment in our communities through real estate transactions. Definitions: "Residential real property" means real property consisting of one or not more than four residential dwelling units, which are buildings or structures each of which is occupied or intended for occupancy as single family residences. "Wholesaler" means any person or entity that is either engaged in or intends to engage in the wholesaling of residential real property. "Wholesaling" means securing, negotiating, or facilitating the purchase or sale of residential real property with the purpose of transferring, assigning, or selling a contractual right to purchase or any other equitable interest in the residential real property, whether directly or indirectly, for financial gain. The marketing for sale of the contractual rights or other equitable interests constitutes a presumption that the person or entity marketing or selling the rights or interests is engaged in wholesaling. "Wholesaling" includes but is not limited to the following: (a) Entering into a contract to purchase residential real property with the intent of assigning or selling the contractual rights to another party before taking possession or legal ownership of such residential real property. (b) Simultaneously consummating or closing two separate transactions relative to the same residential real property, including one transaction with the original owner and seller of the residential real property and another transaction with the end buyer, without the purchaser providing all funds needed to close the sale transaction with the original owner and seller and without the intent to reside in, occupy, or otherwise materially improve the residential real property.
By Louisiana REALTORS® July 16, 2026
NAR is sharing its latest consumer guide, Seller Handoff Checklist . Sellers can create a smooth transition for the new owners using the new one-page guide. It offers a handy checklist of information and resources that sellers can pass along—from appliance manuals to paint colors to garbage pickup schedules—as well as suggestions for goodwill gestures that will help buyers feel they made a great purchasing decision. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Seller Handoff Checklist Defining Home Buying Needs vs. Wants  10 Tips For Unpacking Smartly After A Move UPDATED: Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide on condominium insurance.
By Louisiana REALTORS® July 14, 2026
NAR Community and Transportation Preference Survey reinforces need for housing choices and shows support for community design to easily access daily destinations.
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