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The Importance of Hiring a REALTOR®: Understanding Who They ‘R’ and What They Do

Louisiana REALTORS • May 15, 2024

Real estate transactions are likely the biggest and most significant financial decisions that you’ll make during your life. Whether you are buying your first home, selling a property, or you’ve been on both sides of the closing table, having a knowledgeable, professional resource on your side is critical. This is why hiring a REALTOR® is so important. Representing their clients and acting as a true fiduciary is what REALTORS® are trained to do, and it is all based on their Code of Ethics. While many people can pass a course in order to be eligible to sell real estate, the level of service that home buyers and sellers demand and deserve requires the commitment, experience, and expertise of an official REALTOR®, but what’s the difference?


The key difference in performance and ability that sets a REALTOR® apart is the NAR’s Code of Ethics. Every leading organization or group of professionals has a foundation that represents what they stand for. Without these foundations the legacy, integrity, advantage, competitive difference, and drive toward continued improvement is nearly impossible to have. For professional real estate agents, specifically REALTORS®, this foundation is the REALTOR® Code of Ethics. 


The REALTOR® Code of Ethics provides the highest safety measures for protecting both buyers and sellers of real estate. Being bound by this code as a REALTOR® creates a distinct competitive advantage. The REALTOR® Code of Ethics features 17 articles containing detailed rules and standards of conduct. It is designed to ensure that REALTORS® will act accordingly in a number of scenarios and situations; protecting their clients with competency and integrity, and also protecting the esteemed reputation of the National Association of REALTORS®.  The core of this code of ethics is to act in a way that protects all of the interests of whom a REALTOR® represents. The expectation is to use all available knowledge and experience and apply it to every transaction. Achieving the best possible results for a client is the focus of the REALTOR® Code of Ethics.


Beyond that guiding principle, the rest of the articles included in the Code are constructed to achieve the client’s goals. Overarching themes of honesty, cooperation, communication, and fairness are interwoven into the Code. The REALTOR® Code of Ethics is vitally important to real estate professionals, and especially to buyers and sellers of real estate as it provides the peace of mind that their best interests are at the root of every action.



Beyond the Code of Ethics comes the skill, talent, and expertise that REALTORS® possess and employ on behalf of their clients. These abilities, coupled with NAR’s strict Code of Ethics, means that you can have the peace of mind that your best interests and goals are at the forefront of every decision. While a REALTOR’S® fiduciary duty is the overarching benefit of your relationship, here are some more specific benefits of working with a REALTOR.


Contracts and Negotiations

Real estate transactions include complex and complicated legal processes. Having someone represent you that not only understands these processes, but that can inform, advise, and negotiate to ensure that your investment is as successful as possible.


Market Expertise and Consultation

If you’re shopping for a new house, your job is to know what you want. Your REALTOR’S® job is to know where to find it. If you’re selling your home, it is their job to get you the best price possible in a timely manner. Both sides of this transaction are improved when you have someone on your side that understands the market. There are a lot of other factors that go into the purchase or sale of home other than the number of bedrooms and total square feet. Being familiar with property tax regulations, school districts, nearby amenities, and many other elements all provide a much clearer picture for you as a client.


Real Estate Regulations

Staying current on changing real estate laws can be a full-time job in itself. If you are moving from state-to-state or simply across town, there can be a wide array of laws and regulations that you need to be aware of. This is your REALTOR’S® job. They are well-versed, and immersed in real estate regulations and will be aware of any and all pertinent information for your transaction.

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This blog has been updated for accuracy and relevance from the original post.

Consumer Guide Update: Preparing for Homeownership

By Louisiana REALTORS® • February 19, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on preparing for homeownership. This guide covers what prospective buyers should consider as they kick off the home purchase process, including the importance of credit scores, mortgage pre-approval, down payments, budgeting, and educational resources. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Preparing for Homeownership Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with potential clients to ensure they have the information they need to be successful in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover property taxes.

Consumer Guide Update: Escrow and Earnest Money

By Louisiana REALTORS® • February 14, 2025
As previewed last week, NAR is pleased to share the latest consumer guide focused on escrow. This guide covers what homebuyers should know about earnest money deposits, including the general terms and use cases in real estate transactions. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Escrow and Earnest Money Pricing Your Home Preparing to Sell Your Home Fire Damage and Policy Coverage Flood Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover preparing prospective buyers for homeownership.

2026 LR Officer Elections, RVPs & NAR Director Applications

By Louisiana REALTORS® • February 12, 2025
The Louisiana REALTORS® Board of Directors will conduct several elections this Spring. Interested candidates that meet the qualification who are looking to serve at either the state association level or the national association level are encouraged to view the criteria and submit an application. An application that is not submitted on the appropriate form or not submitted pursuant to the instructions shall not be considered as submitted timely.
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