4 Things Home Sellers Need from their REALTOR®

Louisiana REALTORS® • October 25, 2023

You wouldn’t want a doctor that does the bare minimum to treat your symptoms. You wouldn’t want a mechanic to do the smallest repair possible to get your car running. Keeping with this theme you also wouldn’t want a REALTOR® that did the minimum amount of work to sell your home. Just like a minimal treatment could lead to a returning ailment, and a minor repair can’t fix a major problem; simply sticking a sign in the yard and posting on the MLS isn’t going to provide the best results for a seller. Here are four things that REALTORS® should do for their clients that are selling a home.


Promote and Market the Property


This is a key practice that every REALTOR® should embrace and excel at. Marketing is to real estate as bait is to a fisherman. Today there are more avenues to attract buyers than ever before. One of the most essential elements is photography. High-quality photographs of a property will be any potential buyer’s first impression of your client’s home. Social media and a strong web presence are also critical to create the best opportunity for a successful sale.


Find the Best Price


Having an effective pricing strategy stems from a number of skills. Using the experience and expertise of a REALTOR® will help you arrive at the best possible price. Without this vital step, it can end up costing a lot of time and money. Understanding the market and researching comparable sales are important factors for determining the best price. There is a fine line to walk between what is a correctly priced property and the price that your client wants. While it can be difficult not to give in to an optimistic figure, your REALTOR® is obligated by the code of ethics to do what is best, not to offer what you want to hear. Pricing too high can lead to an extended time on the market, which is not favorable. Pricing too low can leave a lot of money on the table. This is why arriving at the correct price for your market and timeframe is essential.


Attend the Inspection


When a home is inspected it can often lead to a secondary round of negotiations. Cost concessions and repair agreements all affect your motivation and final price. Having an available REALTOR® to observe and listen makes for a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.


Prepare for the Closing


A REALTOR’S® value comes from their experience and expertise in guiding their clients through a complex and complicated process. This is never truer than during a home closing. The more your REALTOR® can do for you in this final stage only adds to the value of a REALTOR®.

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Consumer Guide Update: Teen Financial Literacy

By Louisiana REALTORS® • October 9, 2026
Want Your Teen to Own a Home Someday? Start Talking Money Now Teens may not be thinking about mortgage rates or down payments just yet, but the money habits they’re building now can follow them for years. And 88% of teens surveyed by Fannie Mae and Junior Achievement said they want to own a home someday. This week’s Consumer Guide: Talk to Your Teens About Money and Homeownership makes those conversations a little easier, covering everything from credit scores and budgeting to debt, renting versus owning and saving for that eventual down payment. So yes, you may have to interrupt the doomscrolling. But helping teens get smarter about money today could put them in a much better position to get the keys to a home of their own down the road. Download all of NAR’s Consumer Guides in English or Spanish at facts.realtor. For ease of reference, below is a list of the most recent guides: NEW: Teen Financial Literacy Fraud Red Flags Helping Family Members Become Homeowners Prepare Your Home for Hurricane Season Condominium Insurance Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. The next Consumer Guide, scheduled for publication on Oct. 21, will cover winter cold and storm preparedness.

Constitutional Amendment Positions for November 3 Election

By Louisiana REALTORS® • October 9, 2026
Homeownership Is on Louisiana's November Ballot

Cookbook for the REALTORS® Relief Foundation On Sale Now!

By Louisiana REALTORS® • October 8, 2026
After months of gathering recipes from across our Louisiana REALTORS® family, the cookbook is ready! This 200+ page collection is filled with Louisiana flavor, REALTOR® heart and recipes contributed by our members. We launched sales of the cookbook at the Fall Governance Meetings. You can now purchase your copy for $30 directly from the printer and shipped to you! Additionally, we will have copies available at the RRF booth at NXT . After NXT, we will carry a limited stock at the LR office for you to purchase through the LR Merch Shop and pick-up from the office or at an LR event, as stock is available. Even better, $15 from every cookbook sold will be donated to the REALTORS® Relief Foundation (RRF) to help provide housing-related assistance to REALTORS® and their families following disasters. Pick up a copy for yourself, grab one as a gift and enjoy a taste of Louisiana while supporting a great cause!
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