4 Things Home Sellers Need from their REALTOR®

Louisiana REALTORS® • October 25, 2023

You wouldn’t want a doctor that does the bare minimum to treat your symptoms. You wouldn’t want a mechanic to do the smallest repair possible to get your car running. Keeping with this theme you also wouldn’t want a REALTOR® that did the minimum amount of work to sell your home. Just like a minimal treatment could lead to a returning ailment, and a minor repair can’t fix a major problem; simply sticking a sign in the yard and posting on the MLS isn’t going to provide the best results for a seller. Here are four things that REALTORS® should do for their clients that are selling a home.


Promote and Market the Property


This is a key practice that every REALTOR® should embrace and excel at. Marketing is to real estate as bait is to a fisherman. Today there are more avenues to attract buyers than ever before. One of the most essential elements is photography. High-quality photographs of a property will be any potential buyer’s first impression of your client’s home. Social media and a strong web presence are also critical to create the best opportunity for a successful sale.


Find the Best Price


Having an effective pricing strategy stems from a number of skills. Using the experience and expertise of a REALTOR® will help you arrive at the best possible price. Without this vital step, it can end up costing a lot of time and money. Understanding the market and researching comparable sales are important factors for determining the best price. There is a fine line to walk between what is a correctly priced property and the price that your client wants. While it can be difficult not to give in to an optimistic figure, your REALTOR® is obligated by the code of ethics to do what is best, not to offer what you want to hear. Pricing too high can lead to an extended time on the market, which is not favorable. Pricing too low can leave a lot of money on the table. This is why arriving at the correct price for your market and timeframe is essential.


Attend the Inspection


When a home is inspected it can often lead to a secondary round of negotiations. Cost concessions and repair agreements all affect your motivation and final price. Having an available REALTOR® to observe and listen makes for a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.


Prepare for the Closing


A REALTOR’S® value comes from their experience and expertise in guiding their clients through a complex and complicated process. This is never truer than during a home closing. The more your REALTOR® can do for you in this final stage only adds to the value of a REALTOR®.

MORE REALTOR® RESOURCES
When is the best time to move in Louisiana

A Louisiana Homeowner's Guide to Deciding When to Buy, Sell, or Move

By Louisiana REALTORS® • July 2, 2026
Thinking about buying, selling, or moving in Louisiana? Explore key factors that can help you decide when the time is right.

Consumer Guide Update: Defining Home Buying Needs vs. Wants

By Louisiana REALTORS® • July 1, 2026
It’s not unusual for people to enter the homebuying process with a priority list that needs to be whittled down once they see what’s on the market. NAR’s latest consumer guide, “Defining Home Buying Needs vs. Wants,” is a decision-making tool that can help. It’s a simple checklist to help home buyers identify their needs, wants and deal-breakers. Using the form, or something like it, will help buyers remember what’s most important to them as they view and compare homes. There’s even a fillable PDF available for download. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Defining Home Buying Needs vs. Wants NEW: 10 Tips For Unpacking Smartly After A Move UPDATED: Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase How Solar Impacts a Real Estate Transaction Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide for sellers on how to ease the transition for the new owners.

Consumer Guide Update: 10 Tips for Unpacking

By Louisiana REALTORS® • June 18, 2026
NAR’s latest consumer guide, “10 Tips for Unpacking Smartly After a Move,” was developed to help ease the burden buyers may feel when surrounded by boxes. For your clients on the cusp of a move, the guide suggests establishing a priority unpacking order, wiping down each room before unpacking, discarding boxes quickly, having garbage and donation bags at the ready, and more. Share the new guide along with the companion guide “10 Tips for Packing Smartly for a Move.” As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: 10 Tips For Unpacking Smartly After A Move UPDATED : Multiple Listing Services Overcoming Roadblocks to a Sale or Purchase How Solar Impacts a Real Estate Transaction Navigating Interest Rate Shifts Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Check out the next consumer guide on identifying homebuying wants vs. needs.
Show More