Home Sellers: What Do They Need from a REALTOR®?

Louisiana REALTORS • September 16, 2019

Selling your home is stressful enough.  Making sure you’re doing it the best way possible is an even bigger challenge.  This is why using a REALTOR® to sell is so important.  While you have a number of responsibilities as a REALTOR®, here are three actions that can help ensure you provide knowledgeable and professional service.

Promote the Property to Prospective Buyers

Marketing is critical skill that every REALTOR® should embrace. Today there are more platforms than ever help you attract buyers.  One of the most essential elements is photography.  High quality photographs of a property will be any potential buyer’s first impression of your client’s home.  Social media and a strong web presence are also critical to give your seller the best opportunity for a successful sale .

Price the Property Appropriately

Having an effective pricing strategy stems from a number of skills.  Experience and expertise will help you arrive at the best possible price for your seller.  Missing the mark during this step can cost your client a lot of time and money.  Knowing the market and researching comparable sales will help you determining the right price.  There is a fine line to walk between what is a correctly priced property and the price that your client wants.  It’s difficult not to give in to an optimistic figure, however you’re obligated by the code of ethics to do what is best for your client, not to offer what they want to hear. 

Join Your Client for the Inspection

When a home is inspected it can often lead to a secondary round of negotiations.  Cost concessions and repair agreements all effect the seller’s motivation and final price.  Being available for your client to observe and listen makes you a valuable resource and gives you the opportunity to understand the evolving landscape of the transaction.

Again, these are only a handful of best practices.  Make sure that these are in your repertoire and you can turn happy clients into future referrals.

Webinar Recording - 2026 Tax Season Updates from Greg Kennedy, CPA

By Louisiana REALTORS® • March 26, 2026
Tax Questions & Updates for 2026 Webinar Recording Now Available

Consumer Guide Update: Staging Your House For A Sale

By Louisiana REALTORS® • March 20, 2026
NAR is pleased to share the latest consumer guide that explains the concept of home staging, offers DIY staging tips and missteps and shares the latest NAR member sentiment on how staging can help buyers better visualize the property as their future home and potentially net sellers a higher price. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Staging Your House for a Sale Spotting Deepfake Scams in Real Estate Are You Ready to Invest in Real Estate? Thinking of Selling? 7 Factors to Consider How to Make Your Home More Energy Efficient Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which discusses home mortgage options that allow buyers to fold in renovation costs.

2026 Legislative Session Scoop - Week 2 Recap

By Louisiana REALTORS® • March 20, 2026
With legislative work wrapped for week two of the session, here is your look back at what took place inside the halls of the Capitol. This week was defined by one major theme: workforce. Across both chambers, lawmakers moved a substantial package of measures focused on workforce development and reforms to Louisiana’s labor and workers’ compensation systems. House Labor Committee One of the busiest areas of activity was the House Labor Committee, which met Thursday morning and took up a slate of bills tied to employment policy, workforce structure and independent contractor issues like measures on portable benefits. The committee’s work underscored the broader push this session to modernize Louisiana’s workforce. Workers’ Compensation Reform The conversation around workers’ compensation reform also gained serious momentum. On the House side, additional labor-related bills addressed independent contractor definitions and other employment law issues. This week marked one of the first major pushes of the session on labor and workforce policy. House & Governmental Affairs Beyond labor-focused legislation, activity also continued in other key committees. In the House & Governmental Affairs Committee, lawmakers advanced multiple bills dealing with the timing of bond and tax elections. Tax, Commerce and Property Looking back at the broader week-two agenda, the Legislature also began considering several tax, commerce, and property-related measures, including proposals impacting property tax assessments, homestead exemptions, and the issues affecting private property. While workforce dominated the week, these issues are starting to gain traction as the session moves forward. A portion of our legislative package will be heard next week as HB 468 moves to the House Commerce Committee and HB 292 moves to the House Civil Law and Procedure Committee. Be on the lookout for any potential calls-to-action for these, or any other upcoming bills. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
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