Holiday Marketing Tips for REALTORS®

The holidays are here, and there is no slowing down. In addition to your regular day-to-day duties and responsibilities, you’ll also have shopping, cooking, traveling, and more to do. However, in spite of the crowded schedule, this is also a great time of the year to market and promote your services to current and prospective clients. As this year comes to an end with all of its festivities, it presents an excellent opportunity to fill your pipeline and maybe even close a few deals heading into the new year. Here are a few ways to take a unique lead generation approach this holiday season .

Client Appreciation Event

What a great season to show appreciation for your clients who helped with your success all year. Hosting a holiday-themed party at your office or other common gathering space will not only be fun, but a great way to earn some referrals as well. A hot chocolate bar and pictures with Santa are just a few ways to add to the festivities.

 Deliver Holiday Ornaments and Other Treats

Christmas tree ornaments, cookies, wrapping paper, and other seasonal treats can easily be delivered to your clients’ new homes. This is an excellent way to say “thank you” and makes for a nice touch when it comes to referrals and repeat business.

 Give Home Improvement Store Gift Cards

Every new homeowner is going to make at least a few trips to Home Depot or Lowe’s. Why not make that trip a little easier for your clients with a gift card?

 Make Phone Calls

It may sound simple, even a little antiquated, but a good old-fashioned phone call can go a long way. Even if you end up leaving a voicemail, an audible holiday greeting can be a unique way to stand out and stay in touch .

 Create a Contest on Social Media

You can get creative this holiday season by hosting a contest on your social media channels . This is a great way to virally spread your name and your brand by generating shares and likes.