Home Buyers and Sellers With Children: Understanding Priorities
Louisiana Realtors • December 27, 2018
Buying a home is an exciting time in anyone’s life. However, depending on the stage that your client is in, there are going to be varying priorities. This is especially true for a family with young children. This type of client is going to be focused on a lot of different things compared to a newlywed couple or empty nesters. Understanding not only what they want and what they need, but why is what makes a REALTOR® such a valuable resource. Here are some statistics that show what is important to potential homebuyers with children under the age of 18.
· 50% of homebuyers with children consider a neighborhood based on the quality of the school district, compared to 11% of buyers without children.
· 45% of homebuyers with children consider a neighborhood based on its convenience to schools, compared to 6% of buyers without children.
· 40% of homebuyers with children find their REALTOR® from a referral.
· 76% of homebuyers with children prefer personal calls from their REALTOR® for updates.
· 62% communicate via text message.
· 27% of homebuyers with children cite that child care expenses have delayed the homebuying process.
· 26% of home sellers with children try to sell their home urgently, compared to 14% of home sellers without children.
· 24% of home sellers with children need a larger home, compared to 8% without children.
· 18% of home sellers with children want to move closer to family, compared to 5% without children.
While each buyer and seller has unique needs, a REALTOR® is a knowledgeable professional there to help navigate any challenge.

NAR is pleased to share the latest consumer guide offering homeowners factors to consider when deciding whether to sell their home. The guide includes seven discussion points to help potential sellers think through the decision with the help of a real estate professional who’s a REALTOR®. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Thinking of Selling? 7 Factors to Consider How to Make Your Home More Energy Efficient Can’t Pay Your Mortgage? You Have Options 8 Tips for Selling Your Home in Winter Hiring a Remodeling Contractor Real Estate Contract Contingencies Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which will look at factors to consider when deciding whether to purchase real estate as an investment.




