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Home Buyers and Sellers With Children: Understanding Priorities

Louisiana Realtors • December 27, 2018
Buying a home is an exciting time in anyone’s life. However, depending on the stage that your client is in, there are going to be varying priorities. This is especially true for a family with young children. This type of client is going to be focused on a lot of different things compared to a newlywed couple or empty nesters. Understanding not only what they want and what they need, but why is what makes a REALTOR® such a valuable resource. Here are some statistics that show what is important to potential homebuyers with children under the age of 18.

· 50% of homebuyers with children consider a neighborhood based on the quality of the school district, compared to 11% of buyers without children.

· 45% of homebuyers with children consider a neighborhood based on its convenience to schools, compared to 6% of buyers without children.

· 40% of homebuyers with children find their REALTOR® from a referral.

· 76% of homebuyers with children prefer personal calls from their REALTOR® for updates.

· 62% communicate via text message.

· 27% of homebuyers with children cite that child care expenses have delayed the homebuying process.

· 26% of home sellers with children try to sell their home urgently, compared to 14% of home sellers without children.

· 24% of home sellers with children need a larger home, compared to 8% without children.

· 18% of home sellers with children want to move closer to family, compared to 5% without children.

While each buyer and seller has unique needs, a REALTOR® is a knowledgeable professional there to help navigate any challenge.
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As previewed last week, NAR is pleased to share the latest consumer guide focused on alternative listing options. This guide covers the role that MLSs play in marketing a home, office exclusive and delayed marketing exempt listing options, and the disclosure required when filing an exempt listing. For additional information and helpful resources on the new Multiple Listing Options for Sellers policy, please check out facts.realtor . As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Alternative Listing Options Navigating Multiple Offers Homeowners Associations Marketing Your Home Seller Disclosures Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover deeds and titles.
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