3 REALTOR® Marketing Tips for the Holiday Season
Louisiana Realtors • November 12, 2018
Your marketing efforts should work for you around the clock, and around the calendar. During the time of the year when the days get shorter, and you have more things to do and places to be, that can seem like a tall task. However, the holiday season also offers some unique opportunities to stay present in the minds of your clients and prospects. Here are a few tips that you can use to enhance your marketing over the holiday months and keep your pipeline of referrals flowing into the new year.
Send Out Personalized Cards, or e-Cards
Keeping yourself, and your business, at the top of your clients’ and prospects’ minds is important all year round. By sending out holiday cards, or even touching base via email, you can accomplish this. However, you can really differentiate yourself by including a personalized greeting. Mention something unique about your relationship or experience with the recipient and be sure to thank them for their business and loyalty.
Client Appreciation Festivities
Everyone loves a party. This is a great reason to invite recently closed clients, current clients, and prospective clients to your office for a show of appreciation. These gatherings are a great way to enhance your relationships, showcase your accomplishments, and provide a networking opportunity for everyone involved.
Offer Some Stocking Stuffers This Season
While some ideas may seem more ambitious than others, if you find that time is slipping away from you, one simple solution is to stuff the stockings of the clients that you’ve closed this year, and those that are currently in you pipeline. These don’t have to be anything extravagant, a gift card or basket will do just fine. These special touches will not only be a nice surprise, but can pay dividends when it comes to referrals.
Louisiana REALTORS® welcomes SpaceX’s announcement of a more than $100 billion investment to build its largest launch facility in Vermilion Parish, recognizing the historic project as an opportunity to create thousands of jobs while generating significant demand for housing, construction, infrastructure and commercial development across the Acadiana area and Louisiana. According to Louisiana Economic Development, the SpaceX project is expected to create more than 3,000 direct new jobs over the next 10 years, with an average annual salary of $92,600, as well as more than 8,100 indirect jobs. The project is also expected to generate 34,516 construction jobs at peak construction. For Louisiana REALTORS®, the significance of the investment extends beyond the jobs created at the SpaceX campus. Major economic development projects bring new workers, families and businesses to Louisiana, creating demand for homes, rental housing, commercial properties and the infrastructure necessary to support growing communities. “An investment of this magnitude creates opportunities that reach far beyond the project itself,” said Norman Morris, Chief Executive Officer for Louisiana REALTORS®. “Thousands of new jobs mean more families looking for places to live, more businesses needing space and more construction activity to support that growth. Louisiana REALTORS® welcomes this investment because a strong economy and a strong housing market go hand in hand.” The planned SpaceX campus is expected to become the largest spaceport in the world, with capacity to support thousands of launches annually. At full buildout, the site is expected to include five launch complexes with two launch pads each, propellant facilities, power generation, vehicle processing and residential housing for employees and their families. Construction is expected to begin in 2027, with initial operations targeted for 2030. The construction component alone represents a significant opportunity for Louisiana's workforce and businesses. LED estimates that the project could support more than 34,000 construction jobs at peak construction, while SpaceX has joined Source Louisiana to provide Louisiana suppliers, contractors and service providers with a pathway to compete for project-related opportunities. “Louisiana has an opportunity to make sure this historic investment translates into lasting opportunities for Louisiana families and businesses,” Morris said. “That includes having enough housing available for the people coming to work here and creating an environment where builders, developers, contractors and real estate professionals can help meet the needs of growing communities.” Louisiana REALTORS® supports continued efforts to prepare Louisiana communities for the growth associated with major economic development investments. Ensuring adequate housing supply, encouraging responsible construction and development and maintaining infrastructure are essential to making Louisiana an attractive place for businesses, workers and families. SpaceX’s investment adds to a historic period of economic development in Louisiana and further establishes the state as a destination for advanced industries, manufacturing, technology and aerospace. LED describes the project as positioning Louisiana as a global hub for next-generation aerospace and a new center of private spaceflight activity. “Louisiana REALTORS® is excited to see what this investment can mean for the future of our state,” Morris said. “When Louisiana wins major economic development projects, our communities have the opportunity to grow with them. We want to see that growth supported by quality housing, strong communities and opportunities for Louisiana businesses.” Louisiana REALTORS® welcomes SpaceX to Louisiana and looks forward to the opportunities this transformational investment can create for Vermilion Parish, Acadiana and communities across the state. Enjoy the video below from the Louisiana Department of Economic Development .
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