3 REALTOR® Marketing Tips for the Holiday Season
Louisiana Realtors • November 12, 2018
Your marketing efforts should work for you around the clock, and around the calendar. During the time of the year when the days get shorter, and you have more things to do and places to be, that can seem like a tall task. However, the holiday season also offers some unique opportunities to stay present in the minds of your clients and prospects. Here are a few tips that you can use to enhance your marketing over the holiday months and keep your pipeline of referrals flowing into the new year.
Send Out Personalized Cards, or e-Cards
Keeping yourself, and your business, at the top of your clients’ and prospects’ minds is important all year round. By sending out holiday cards, or even touching base via email, you can accomplish this. However, you can really differentiate yourself by including a personalized greeting. Mention something unique about your relationship or experience with the recipient and be sure to thank them for their business and loyalty.
Client Appreciation Festivities
Everyone loves a party. This is a great reason to invite recently closed clients, current clients, and prospective clients to your office for a show of appreciation. These gatherings are a great way to enhance your relationships, showcase your accomplishments, and provide a networking opportunity for everyone involved.
Offer Some Stocking Stuffers This Season
While some ideas may seem more ambitious than others, if you find that time is slipping away from you, one simple solution is to stuff the stockings of the clients that you’ve closed this year, and those that are currently in you pipeline. These don’t have to be anything extravagant, a gift card or basket will do just fine. These special touches will not only be a nice surprise, but can pay dividends when it comes to referrals.
Week three of the Regular Session kept real estate issues in the conversation, even as lawmakers continued to focus heavily on workforce, tax and insurance policy. On the property tax front, measures to reshape assessments and exemptions, including proposals for a new blight rehabilitation exemption and additional relief for seniors, remain parked in the House Ways and Means Committee as stakeholders work through fiscal and local government concerns. These bills matter because they will influence long-term carrying costs, redevelopment incentives and how tax burdens are shared across residential and commercial property. Homestead related legislation, including parish level authority to increase the exemption amount, is also in the queue, signaling that the broader structure of Louisiana’s homestead system is officially on the table, not just the dollar figure. For homeowners and buyers, this debate goes directly to affordability. For local governments, it raises revenue stability and service delivery questions. There also has been movement on several identical pieces of legislation that would instruct parish assessors to develop a process for homeowners to permanently register for the homestead exemption for the duration that they own and live on the property. We are actively tracking legislation that will directly shape how investor activity and non-traditional transactions are recognized and regulated in Louisiana’s real estate market. This includes HB 468 by Troy Hebert , a key component of the Louisiana REALTORS® legislative package that targets the wholesale of residential real estate, which was heard in the House Commerce Committee on Monday. The bill is currently positioned for a floor vote early next week. As drafted, HB 468 represents a major step in the right direction for consumer protection in Louisiana, advancing needed guardrails through potential disclosure, registration, and practice standards that could redefine how assignment contracts and “off-market” transactions intersect with licensed brokerage activity. In parallel, HB 292 by Delisha Boyd passed the House on final reading, 86-3, and is on its way to the Senate. Together, these measures represent a coordinated policy effort to bring greater structure and transparency to emerging transaction models, while preserving the integrity of the traditional brokerage framework. Finally, the broader policy backdrop remains important: the Governor continues to push income tax changes and cost of living relief, while business and industry groups are prioritizing insurance, workforce and energy — each a key driver of long run housing demand and investment. As these debates evolve, we’ll keep you updated on what moves, what stalls and what it all means for your clients, your pipeline and private property rights across Louisiana. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
Tax Questions & Updates for 2026 Webinar Recording Now Available
NAR is pleased to share the latest consumer guide that explains the concept of home staging, offers DIY staging tips and missteps and shares the latest NAR member sentiment on how staging can help buyers better visualize the property as their future home and potentially net sellers a higher price. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Staging Your House for a Sale Spotting Deepfake Scams in Real Estate Are You Ready to Invest in Real Estate? Thinking of Selling? 7 Factors to Consider How to Make Your Home More Energy Efficient Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which discusses home mortgage options that allow buyers to fold in renovation costs.
