3 REALTOR® Marketing Tips for the Holiday Season
Louisiana Realtors • November 12, 2018
Your marketing efforts should work for you around the clock, and around the calendar. During the time of the year when the days get shorter, and you have more things to do and places to be, that can seem like a tall task. However, the holiday season also offers some unique opportunities to stay present in the minds of your clients and prospects. Here are a few tips that you can use to enhance your marketing over the holiday months and keep your pipeline of referrals flowing into the new year.
Send Out Personalized Cards, or e-Cards
Keeping yourself, and your business, at the top of your clients’ and prospects’ minds is important all year round. By sending out holiday cards, or even touching base via email, you can accomplish this. However, you can really differentiate yourself by including a personalized greeting. Mention something unique about your relationship or experience with the recipient and be sure to thank them for their business and loyalty.
Client Appreciation Festivities
Everyone loves a party. This is a great reason to invite recently closed clients, current clients, and prospective clients to your office for a show of appreciation. These gatherings are a great way to enhance your relationships, showcase your accomplishments, and provide a networking opportunity for everyone involved.
Offer Some Stocking Stuffers This Season
While some ideas may seem more ambitious than others, if you find that time is slipping away from you, one simple solution is to stuff the stockings of the clients that you’ve closed this year, and those that are currently in you pipeline. These don’t have to be anything extravagant, a gift card or basket will do just fine. These special touches will not only be a nice surprise, but can pay dividends when it comes to referrals.
Louisiana REALTORS® CEO Norman Morris issued the following statement after SpaceX announced plans to invest $100 billion in a new launch facility in Vermilion Parish. The project is expected to create 3,000 direct jobs and more than 8,100 indirect jobs across Acadiana. “SpaceX’s investment is an extraordinary economic win for Louisiana. We congratulate Governor Jeff Landry, Louisiana Economic Development Secretary Susan Bourgeois, Vermilion Parish leaders, and everyone who helped bring this historic project home. The housing and infrastructure improvements needed to support more than 11,000 new job opportunities should generate a huge economic boost to the Acadiana and Gulf Coast region. According to the National Association of REALTORS®, each typical Louisiana home sale generates approximately $88,600 in economic activity. Even if only half of the new SpaceX related jobs lead to a home purchase, the impact would generate nearly half a billion dollars across our state's economy. That improves our tax base and school systems, and ripples through our economy touching builders, bankers, hardware stores, appliance dealers, contractors and so many more. “Housing is not downstream of economic development; it is an essential infrastructure. Louisiana REALTORS® and our partners stand ready to help turn these new jobs into homes, stronger communities and lasting roots in Louisiana. Economic development creates jobs, but housing turns those jobs into homes. Let’s make Louisiana home again, together.” Economic-impact estimates are illustrative calculations by Louisiana REALTORS® using employment projections from Louisiana Economic Development and the National Association of REALTORS®’ estimated economic impact per typical Louisiana home sale. They are not forecasts or recurring annual-impact figures. Enjoy the video below from the Louisiana Department of Economic Development .
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