3 REALTOR® Marketing Tips for the Holiday Season
Louisiana Realtors • November 12, 2018
Your marketing efforts should work for you around the clock, and around the calendar. During the time of the year when the days get shorter, and you have more things to do and places to be, that can seem like a tall task. However, the holiday season also offers some unique opportunities to stay present in the minds of your clients and prospects. Here are a few tips that you can use to enhance your marketing over the holiday months and keep your pipeline of referrals flowing into the new year.
Send Out Personalized Cards, or e-Cards
Keeping yourself, and your business, at the top of your clients’ and prospects’ minds is important all year round. By sending out holiday cards, or even touching base via email, you can accomplish this. However, you can really differentiate yourself by including a personalized greeting. Mention something unique about your relationship or experience with the recipient and be sure to thank them for their business and loyalty.
Client Appreciation Festivities
Everyone loves a party. This is a great reason to invite recently closed clients, current clients, and prospective clients to your office for a show of appreciation. These gatherings are a great way to enhance your relationships, showcase your accomplishments, and provide a networking opportunity for everyone involved.
Offer Some Stocking Stuffers This Season
While some ideas may seem more ambitious than others, if you find that time is slipping away from you, one simple solution is to stuff the stockings of the clients that you’ve closed this year, and those that are currently in you pipeline. These don’t have to be anything extravagant, a gift card or basket will do just fine. These special touches will not only be a nice surprise, but can pay dividends when it comes to referrals.
Louisiana REALTORS® wraps up 2025 and looks forward to 2026! Louisiana REALTORS® gathered in Baton Rouge from October 7–8 for the 2025 Fall Governance Meetings, a dynamic two-day event filled with professional development, strategic planning and member engagement. The day before the conference offered the conclusion to the 2025 LR Leadership Program with participants graduated from the yearlong program after a half-day session. The 2025 graduates include: Torri Byrd, Shawn Carter, Bradley Cook, Stefany Deroche, Mignon Richard Díaz, Alfra Dixon, Thaddeus Dixon, Glen Elliott, Yvonne Graham, Charlotte Johnson, Michelle LaBanca, Slagle McGuffee, Ellen Monroe, Matt Noel, Ros Pack, Tiffany Pellerin, Latonia Riggs, Shannon Rodi Nash, Trish Skellham, Rebecca Slone and Charlotte St. Romain. Additionally, a sold-out, full-day AI-Powered Real Estate Professional Certification course led by industry expert Matthew Rathbun blew away attendees and had them leaving the session with such invigoration. The first official day of the conference held focus on professional development and networking. Tuesday opened with an informative session entitled Professional Liability 101 from Rice Insurance Services Center, offering critical insights into E&O and risk management. RPR's session brought a wealth information to attendees and offered a hands-on learning experience for the tools offered online. Targeted sessions like the Local AE Meeting and the YPN Advisory Council Open Meeting provided space for peer exchange and innovation. The day concluded with a festive Opening Reception sponsored by Louisiana YPN, bringing members together to celebrate and connect. The next day offered collaboration and celebration with Closing the Affordability Gap, presented by the Louisiana Housing Corporation, equipping REALTORS® with tools to better serve clients in today’s market. Regional caucuses followed, allowing members from across Louisiana to discuss local issues and share best practices. The Board of Directors Meeting brought the governance portion of the event to a close with strategic decisions for the year ahead. At the Board Meeting, Chris Brock, Northeast REALTORS® of Louisiana; Trish Leleux, Greater Central LA REALTORS® Association; Synde Devillier, Bayou Board of REALTORS®; Scott McCubbin, Bayou Board of REALTORS®; Amber Morrow, Greater Fort Polk Area REALTORS®; and David Moses, Greater Central LA REALTORS® Association; were elected as 2026 At-Large Directors. The grand finale? A spirited LSU Pregame Fan Experience and the highly anticipated Installation Ceremony, where new leadership was formally welcomed in a celebration of community and commitment. Louisiana REALTORS® looks forward to hosting REALTORS® from around the state at the Winter Leadership Conference, March 3-4, 2026, at the Live! Casino & Hotel in Bossier City. We would like to thank our sponsors Greater Baton Rouge Association of REALTORS® (GBRAR) , Zillow , Dax Roy Appraisals, Supra, American Home Shield, Guard Home Warranty fo r their generous support in helping make this conference happen!
Open letter from Nykia Wright, CEO of the National Association of REALTORS®
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