Real Estate Transactions: Getting Qualified Leads & More Closings

LOUISIANA REALTORS • March 22, 2017
It can be frustrating watching your favorite team drive the ball down the field and come away without a touchdown; strikeout with the bases loaded; miss a free throw to win the game. While these events on the gridiron, diamond, and hardwood can be disappointing, it pales in comparison to missing out on a closing with a qualified lead. The hours, effort, and energy that go into obtaining and working leads are substantial and working so hard without seeing a deal come to fruition is disheartening to the say the least. Here are a few ideas that can turn into more leads and more closings.

  • Be Social: Of course conversation and interaction are a vital part of any business deal, but making yourself present, active, and available on a variety of social media platforms is a great way to be found by potential clients.

  • Hold a Seminar: While the idea of hosting a real estate seminar can be daunting, it can also be a very powerful tool. This immediately establishes you as a thought leader and an authoritative source. It also provides a captive audience with at the very least an interest in your business, and likely a need for your services.

  • Testimonials: With the growing power of online resources and reviews people are relying on feedback from other’s experiences now more than ever. Have past clients provide testimonials and encourage online reviews. These can be vital in acquiring new leads.

  • Video: As home buyers and sellers continue to evolve with the power of the internet, so does the way they want to consume information. Video is becoming a preferred content source. Creating sharp, informative, easy and on-demand videos detailing properties and services can help you stand out.

  • Stay in Touch With Your Contacts: This sounds simple and obvious, but now there are more ways to stay in touch than ever before. Email, social media, and mobile devices make it easy to not only be available but share information that can grow your referrals and generate new leads.

These are only a few ideas that can keep your pipeline flowing with strong, qualified leads that, with your expertise as a REALTOR® can be converted to closings. So use some, or all of them to get that ball in the end zone, clear the bases, and make that basket.
CONTACT US
By Louisiana REALTORS® April 23, 2026
NAR is pleased to share the latest consumer guide helping buyers navigate shifting interest rates. The one-page guide covers how lenders set rates, the impact of small shifts on monthly payments and strategies to get the lowest rate possible. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Navigating Interest Rate Shifts Financing a Renovation When You Buy Staging Your House for a Sale Spotting Deepfake Scams in Real Estate Are You Ready to Invest in Real Estate? Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which looks at how solar installations may impact home sales transactions.
By Louisiana REALTORS® April 17, 2026
Louisiana REALTORS® spent week six of the Legislative Session actively engaged on several bills at the Capitol impacting core industry priorities, including private property rights, affordability, redevelopment and transaction-related regulations. Most of the meaningful activity remained in the House, where lawmakers continued advancing measures with direct implications for the real estate market. HB 284 by Rep. John Wyble , which would authorize certain local governments to expropriate blighted property by declaration-of-taking, failed on final passage in the House Tuesday by a 48-47 vote, and remains subject to reconsideration. Meanwhile, HB 472 by Rep. Alonzo Knox , which would authorize rent stabilization at the local level, was voluntarily deferred in committee following testimony from Louisiana REALTORS® and our partners at the Louisiana Apartment Association effectively ending its path this session. This marks a significant win, as rent control policies do not address housing supply challenges and instead risk further market distortion. In House Commerce, several key bills moved forward. HB 1027 by Rep. Troy Hebert , which clarifies that appraisers are not liable for a seller’s failure to meet smoke and carbon monoxide detector requirements, passed committee unanimously and is now slated for a House floor vote. This common-sense measure protects appraisers and helps preserve efficiency in the transaction process. HB 673 by Rep. Tammy Phelps , which would have imposed new security camera mandates on certain blighted properties, was also voluntarily deferred following industry opposition. Additionally, HB 426 by Rep. Phelps , which addresses criminal blighting and expands enforcement liability, remains under consideration. Louisiana REALTORS® is monitoring this bill closely to ensure efforts to address blight do not unintentionally discourage investment or redevelopment. We continue to track broader market integrity and redevelopment efforts. HB 468 by Rep. Hebert , addressing residential wholesaling, has now moved to the Senate after unanimous House passage. HB 217 by Rep. Chance Henry , which provides tax incentives for the rehabilitation of blighted property, also remains active in the Senate and represents a constructive approach to redevelopment. Looking ahead, the House Commerce Committee will consider HB 1166 by Rep. Kim Carver next week, which addresses disclosure requirements for vacant residential property. Louisiana REALTORS® supports clear, consistent consumer disclosures and have been working closely with the author and the Louisiana Real Estate Commission to ensure the bill is structured to promote transparency while maintaining practical standards and avoiding unintended liability for real estate professionals. Overall, the House carried the bulk of real estate activity this week, while the Senate saw limited movement on major REALTOR® priorities. As the session continues, Louisiana REALTORS® remains focused on protecting private property rights, opposing harmful market interventions, supporting responsible redevelopment and advancing policies that strengthen real estate transactions for both consumers and our members. Please view the weekly bill tracking report provided by our lobbying team over at Harris, DeVille and Associates.
By Louisiana REALTORS® April 10, 2026
NAR is pleased to share the latest consumer guide that helps buyers learn about conventional, FHA and VA mortgage options that let them fold in the cost of renovations or repairs. Renovation financing can help buyers compete in low-inventory markets, customize a home to their needs and build equity faster. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow up to two weeks for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Financing a Renovation When You Buy Staging Your House for a Sale Spotting Deepfake Scams in Real Estate Are You Ready to Invest in Real Estate? Thinking of Selling? 7 Factors to Consider Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their home buying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for the next consumer guide, which discusses lessening the impact of changing mortgage rates
Show More