Real Estate Transactions: Getting Qualified Leads & More Closings
LOUISIANA REALTORS • March 22, 2017
It can be frustrating watching your favorite team drive the ball down the field and come away without a touchdown; strikeout with the bases loaded; miss a free throw to win the game. While these events on the gridiron, diamond, and hardwood can be disappointing, it pales in comparison to missing out on a closing with a qualified lead. The hours, effort, and energy that go into obtaining and working leads are substantial and working so hard without seeing a deal come to fruition is disheartening to the say the least. Here are a few ideas that can turn into more leads and more closings.
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- Be Social: Of course conversation and interaction are a vital part of any business deal, but making yourself present, active, and available on a variety of social media platforms is a great way to be found by potential clients.
- Hold a Seminar: While the idea of hosting a real estate seminar can be daunting, it can also be a very powerful tool. This immediately establishes you as a thought leader and an authoritative source. It also provides a captive audience with at the very least an interest in your business, and likely a need for your services.
- Testimonials: With the growing power of online resources and reviews people are relying on feedback from other’s experiences now more than ever. Have past clients provide testimonials and encourage online reviews. These can be vital in acquiring new leads.
- Video: As home buyers and sellers continue to evolve with the power of the internet, so does the way they want to consume information. Video is becoming a preferred content source. Creating sharp, informative, easy and on-demand videos detailing properties and services can help you stand out.
- Stay in Touch With Your Contacts: This sounds simple and obvious, but now there are more ways to stay in touch than ever before. Email, social media, and mobile devices make it easy to not only be available but share information that can grow your referrals and generate new leads.
These are only a few ideas that can keep your pipeline flowing with strong, qualified leads that, with your expertise as a REALTOR® can be converted to closings. So use some, or all of them to get that ball in the end zone, clear the bases, and make that basket.
Learn how consumer education helps Louisiana real estate agents build client confidence, strengthen relationships, and create smoother transactions.
Get ready to press pause on your daily routine and join House Call Home Inspection for an unforgettable blend of education, networking and relaxation aboard the 2026 CE Cruise to Mexico. Departing from the Port of New Orleans aboard Carnival Valor, this annual House Call Cruise sets sail October 17–22, 2026, with ports of call in Cozumel and Progreso. Attendees can enjoy engaging continuing education opportunities, exclusive group activities, and all the dining, entertainment, and onboard experiences Carnival is known for — all while cruising to exciting destinations. While the official 2026 agenda will be released closer to departure, past cruises give a great preview of what attendees can expect. Sample activities and classes from a previous cruise included multiple CE class options, themed cocktail parties, costume night, group photos, a scavenger hunt, and elegant night festivities. Previous educational offerings featured courses such as Seller Ready, New Construction, and Home Inspection, taught by industry professionals — all conveniently hosted onboard, allowing attendees to earn CE credits without sacrificing the vacation experience. Cabin options are available in interior, oceanview and balcony categories, with pricing subject to change. Space is limited, and this popular cruise fills quickly each year. Booking & Travel Information To reserve your spot or ask questions about accommodations and pricing, contact the group travel agent: Chad Fleming Cruise Planners, Independent Franchise (337) 401-2033 chad.fleming@cruiseplanners.com www.timetogeauxtravel.com Please note that this CE cruise is not hosted by or affiliated with Louisiana REALTORS®.
Learn how Louisiana real estate agents can earn more client referrals by building trust with educational content, local expertise, and consistent communication.
