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Real Estate Transactions: Getting Qualified Leads & More Closings
LOUISIANA REALTORS • March 22, 2017
It can be frustrating watching your favorite team drive the ball down the field and come away without a touchdown; strikeout with the bases loaded; miss a free throw to win the game. While these events on the gridiron, diamond, and hardwood can be disappointing, it pales in comparison to missing out on a closing with a qualified lead. The hours, effort, and energy that go into obtaining and working leads are substantial and working so hard without seeing a deal come to fruition is disheartening to the say the least. Here are a few ideas that can turn into more leads and more closings.
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- Be Social: Of course conversation and interaction are a vital part of any business deal, but making yourself present, active, and available on a variety of social media platforms is a great way to be found by potential clients.
- Hold a Seminar: While the idea of hosting a real estate seminar can be daunting, it can also be a very powerful tool. This immediately establishes you as a thought leader and an authoritative source. It also provides a captive audience with at the very least an interest in your business, and likely a need for your services.
- Testimonials: With the growing power of online resources and reviews people are relying on feedback from other’s experiences now more than ever. Have past clients provide testimonials and encourage online reviews. These can be vital in acquiring new leads.
- Video: As home buyers and sellers continue to evolve with the power of the internet, so does the way they want to consume information. Video is becoming a preferred content source. Creating sharp, informative, easy and on-demand videos detailing properties and services can help you stand out.
- Stay in Touch With Your Contacts: This sounds simple and obvious, but now there are more ways to stay in touch than ever before. Email, social media, and mobile devices make it easy to not only be available but share information that can grow your referrals and generate new leads.
These are only a few ideas that can keep your pipeline flowing with strong, qualified leads that, with your expertise as a REALTOR® can be converted to closings. So use some, or all of them to get that ball in the end zone, clear the bases, and make that basket.
The Louisiana REALTORS® Board of Directors will conduct several elections this Spring. Interested candidates that meet the qualification who are looking to serve at either the state association level or the national association level are encouraged to view the criteria and submit an application. An application that is not submitted on the appropriate form or not submitted pursuant to the instructions shall not be considered as submitted timely.
Nominations are open now through March 28, 2025, for the Louisiana REALTORS® 2024 REALTOR® of the Year & the 2024 Lawrence R. DeMarcay, Jr. Distinguished Service Award. Both awards are aimed to showcase an individual who has volunteered their time in service to the real estate industry. Recipients of the awards will be recognized during the Spring Legislative Conference. (Registration coming soon!) Please see the below links with the selection criteria and consider submitting a nomination today. Contact Donna Teekel at (225) 224-0704 or dteekel@larealtors.org with any questions.
Current real estate trends indicate a growing need for flexible areas, smart home technologies, and energy-efficient designs as the needs of today's homes evolve.
821 Main StreetBaton Rouge, LA 70802
821 Main Street
Baton Rouge, LA 70802