Common Pitfalls in Negotiating Multiple Offers

Louisiana REALTORS • December 1, 2020
Information provided by:
Patricia B. McMurray, JD and Melissa Grand, JD, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
450 Laurel Street, Chase Tower North, 21st Floor Baton Rouge, Louisiana 70801

Multiple offers on a property is great news for a seller. However, negotiating multiple offers on a sale of residential property can be fraught with potential pitfalls for all parties involved in the real estate transaction. It is critical that REALTORS® have a clear understanding of the rules and industry standards to provide to their clients when multiple offer negotiations occur. Some common issues that arise during multiple offer negotiations are discussed below.  
  • I am listing agent for a seller who received multiple offers to purchase the seller’s home. Is it permissible to tell all the buyers’ agents who have submitted an offer of the existence of multiple offers and provide them a deadline to present their “best and final” offers?

    Short Answer: 

    Yes, this is permissible if authorized by the seller, unless there is a confidentiality agreement that prohibits that disclosure.  Best practice is to obtain the authorization from the seller in writing.


    Analysis:

    Analysis of this response under the Code of Ethics of the National Association of REALTORS® (NAR) and Louisiana law are discussed below.


    Code of Ethics Considerations


    REALTORS® are subject to state real estate regulation and the NAR Code of Ethics. The Code of Ethics obligates REALTORS® to be honest with all parties; to present offers and counter-offers quickly and objectively; to protect and promote the interests of their client; and to cooperate with other brokers (See NAR Code of Ethics Manual, Presenting and Negotiating Multiple Offers).   Cooperation involves sharing of relevant information.


    Article 1 of the Code of Ethics imposes two obligations on licensees: first, licensees are required to “protect and promote the interests of their client,” and second, licensees are obligated “to treat all parties fairly.”  An agent is permitted to disclose the existence and source of other offers to buyers and cooperating brokers, with authorization from the seller (See NAR Code of Ethics Manual, Presenting and Negotiating Multiple Offers).   NAR Standard of Practice 1-15 provides:


    REALTORS®, in response to inquiries from buyers or cooperating brokers shall, with the sellers’ approval, disclose the existence of offers on the property.  Where disclosure is authorized, REALTORS® shall also disclose [when asked] whether offers were obtained by the listing licensee, another licensee in the listing firm, or by a cooperating broker. (emphasis added)


    Essentially, if authorized by the seller, terms of offers can be disclosed to competing buyers or their agents unless there are state laws or confidentiality agreements that specifically prohibit that disclosure (See http://realtormag.realtor.org/law-and-ethics/ethics/article/2012/01/what-disclose-amid-multiple-offers; see also, https://magazine.realtor/law-and-ethics/ethics/article/2018/03/staying-mum-on-multiple-offers).   Best practice is to obtain the authorization from the seller in writing.


    Legal Considerations


    Under Louisiana state law, we did not find any specific law addressing disclosure of offers to purchase, or requiring confidentiality of the terms of such offers.  We did not find any specific Louisiana law prohibiting a seller’s agent from inviting multiple buyers’ agents who have submitted offers to purchase to present their best offers.  Louisiana real estate law defines “confidential information” as “information obtained by a licensee from a client during the term of a brokerage agreement that was made confidential by the written request or written instruction of the client or is information the disclosure of which could materially harm the position of the client” (Louisiana Real Estate Commission Law of Agency § 3891(6)(a)).  To the extent that disclosure of the terms of multiple offers could materially harm the position of the client, such disclosure is prohibited unless authorized by the client.


    The conservative view is that a licensee should make sure there exists no confidentiality agreement between the seller and a potential buyer regarding the potential buyer’s offer or its terms, and obtain authorization from the seller prior to disclosure of the existence of such an offer to a buyer.

  • Am I specifically required to disclose the existence of multiple offers to the buyers/their agents if no one asks about other offers?

    Short Answer:

    No.


    Analysis:

    As discussed in the previous response, unless in response to an inquiry and with  authorization of seller, the Code of Ethics does not impose an affirmative duty to disclose multiple offers.  Under NAR Standard of Practice 1-15, disclosure of multiple offers is allowed with the seller’s approval.  So, if the seller does not authorize the disclosure of multiple offers, disclosure would not be permitted.  Listing agents should discuss with their client the pros and cons disclosing the existence of multiple offers to buyers/their agents in connection with the seller’s overall negotiation sales strategy.  Additionally, if there is a confidentiality agreement in place, the parties should carefully examine the agreement’s terms to determine if disclosure is permitted.

  • Can a seller extend multiple counter-offers to multiple buyers at the same time?

    Short Answer:

    A seller should generally not counter more than one offer at a time so as to avoid entering into multiple binding contracts to sell the same property to different buyers.  


    Analysis:

    Generally, a contract is formed by the consent of the parties, established through offer and acceptance (La. Civil Code art. 1927).   In Louisiana, an offer that is not irrevocable may be revoked any time before it is accepted (La. Civil Code art. 1930).   Acceptance may be made orally or in writing (La. Civil Code art. 1927). 


    When a seller lists a property for sale, typically that listing is an "offer to the world at large."  An offer to the world at large may be accepted by anyone.  If a buyer accepts the offer with no contingencies (i.e.: agrees to pay the listing price for the property), then that buyer's acceptance of the offer will generally form a contract.  A seller generally cannot revoke the offer to the world once it has been accepted.  

    In the situation of a seller receiving multiple offers from multiple buyers, a seller should carefully consider when and how to respond in order to avoid entering into more than one binding contract to sell the property.  To the extent that a buyer accepts a listing price, with no contingencies or counter-offers, the buyer and seller may have entered into a valid contract.  It is important to remember that the existence of a valid contract is highly fact specific, and it is recommended the parties consult with an attorney to determine whether a valid contract exists between the parties.

  • Are “buyer love letters” a good idea if there are multiple offers?

    Short Answer: 

    No.


    Analysis:

    In handling multiple offers, it is important to remember that “buyer love letters” may trigger fair housing concerns (See https://www.nar.realtor/videos/window-to-the-law/how-to-handle-multiple-offers).   A “buyer love letter” may include such items as letters, videos, photographs, or any other communication that accompanies an offer from a potential buyer which is meant to appeal to the seller.  A “love letter” could trigger implicit bias, possibly putting the buyer in a position to act on an offer based on a “feeling” rather than just considering the price, terms and merits of the offer.  As NAR explains, accepting an offer based on anything other than the price, terms and merits of the offer might violate fair housing laws, and real estate professionals should discourage the use and consideration of buyer love letters to reduce the risk of discrimination (See id).

  • Where can I find additional guidance on best practices for buyers, sellers, and their agents for negotiating multiple offers?

    NAR has published the following guidance on this topic: Buyers & Sellers Guide to Negotiating Multiple Offers.


Disclaimer: These materials are to be used for informational purposes and should not be construed as specific legal advice. These materials are not designed to cover every aspect of a legal situation for every factual circumstance that may arise regarding the subject matter included.


This publication is for reference purposes only and association members or other readers are responsible for contacting their own attorneys or other professional advisors for legal or contract advice. The comments provided herein solely represent the opinions of the authors and is not a guarantee of interpretation of the law or contracts by any court or by the Louisiana Real Estate Commission.


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From the Louisiana Department of Insurance: During a press conference today with Governor Jeff Landry, Insurance Commissioner Tim Temple announced that registration for the next round of the Louisiana Fortify Homes Program (LFHP) will open at 8 a.m. on Monday, June 1, and will include 3,000 grants. The registration period for this lottery will be open for three weeks, closing at 5 p.m. on Friday, June 19.  During the press conference, Gov. Landry signed HB 1187 by Rep. Paul Sawyer, which will allow Louisiana Citizens Property Insurance Corporation to transfer $50 million in additional Katrina bond assessment funds to the LFHP. Combined with the $30 million in funding the program will receive through taxes and fees on insurance entities, the LFHP will receive a total of $80 million this year. “By lowering overall losses, we can reduce insurance and reinsurance costs, draw more insurers into the market, motivate existing companies to write additional policies and lower insurance premiums,” said Commissioner Temple. “That is exactly what the Louisiana Fortify Homes Program is designed to do.” The list of coastal parishes that are eligible to participate is expanding to include Acadia, Jefferson Davis and Lafayette parishes. Additionally, homeowners who live in the portions of Ascension, Calcasieu, Iberia, Livingston, St. Martin, St. Tammany, Tangipahoa and Vermilion parishes that were previously not included in the program will now be eligible to participate. A map showing the full list of eligible parishes is available on FortifyHomes.La.Gov . “Louisiana is the fastest growing state in the country for Fortified roofs, and that growth is not by accident—it is the result of strong support from Governor Landry and legislators like Chairman Talbot, Chairman Firment and Representative Sawyer, targeted program design, and a clear recognition that strengthening homes is one of the most effective ways to reduce insurance losses,” said Commissioner Temple. “At the end of the day, this program is about more than just roofs. It is about protecting families, it is about strengthening communities, and it is about putting Louisiana in a stronger position—both physically and economically—to face the challenges ahead.” To participate in the lottery, homeowners must register during the June registration period. Homeowners who registered for a previous round but were not selected must register again to participate. People who register on the last day of the registration period have the same chance of being selected as those who register on the first day, so there is no need to rush to register as soon as the period opens. When registering, homeowners will need to upload their homestead exemption, insurance policy declarations page that includes wind coverage, and flood insurance declarations page if the residence is in a flood zone. Homeowners who need assistance obtaining a copy of their homestead exemption should contact their parish tax assessor. Homeowners can contact their homeowners and flood insurance companies or agents for a copy of their policy declarations page. Homeowners are required to create a profile in the LFHP system before registering for the lottery and may do so by visiting the LFHP website and clicking the Login button. Homeowners who previously created a profile may use the same one for this and future rounds. Once the lottery registration period closes, the LFHP will randomly select 3,000 participants and send email notifications to registrants about whether they were selected to participate. These selection notices will be sent via email beginning on Monday, June 22. There are several program requirements that homeowners should be aware of before registering. Those interested in the program are encouraged to review eligibility information and frequently asked questions at FortifyHomes.La.Gov to determine whether their home meets the requirements for the program. If selected to participate in the grant program, homeowners will be financially responsible for having the home evaluated by a FORTIFIED-certified Evaluator as well as costs for the roof upgrade including permits, inspections and construction costs beyond the amount of the grant The LFHP provides grants of up to $10,000 for homeowners to upgrade their roofs to standards set by the Insurance Institute for Business & Home Safety. The program helps Louisiana homeowners strengthen their roofs to better withstand hurricane-force winds.
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