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2021 Real Estate Marketing Trends: What Can REALTORS® Expect?

Louisiana REALTORS • December 21, 2020

2020 was a year unlike any other. What new themes, trends, practices, and “normals” will carry over into 2021? 


While the housing market is expected to continue to grow, the ways that homes will be marketed, shown, and sold will continue to change. As a REALTOR®, adjusting your habits and adding tools to meet these new demands and expectations is critical for you and your client’s success. Here are a few things to expect in the new year.


Virtual Home Tours, Open Houses, and Drone Footage

This practice has been around for a while but has quickly gained steam as social distancing, and other COVID-19 protocols began to dictate interaction. However, while this makes sense for health and safety reasons, it can also meet the needs and desires of prospective buyers, as well as your clients. If you haven’t already, develop a plan to showcase your homes virtually. 


Whether that means recording walkthroughs on your iPhone, hiring a videographer, or hosting live showings through Zoom, Google Meet, or FaceTime, you have many options to represent your client and attract buyers.


Drone footage provides a perspective that is hard to achieve. Getting a high level view of a property, seeing a home from a different angle, and offering a unique experience can capture the attention of prospective buyers or clients. Whether you invest in the hardware yourself, or outsource to a third party, this is a valuable service that you can offer.


Social Media & Marketing for Real Estate

Social media shows no signs of slowing down. Embracing these platforms can drastically and efficiently expand your reach. Having a strong online and social presence can help develop new pipelines and engage potential buyers for your clients.


Content marketing is the practice of leveraging the power of search engine’s organic results to generate leads. Answering common questions that your clients have is the quickest and easiest way to be found by an engaged audience. This is as simple as writing a blog that addresses the issues you see on a daily basis and responding to the things your clients and prospects frequently ask.  While this effort takes more work, it costs less and can pay bigger dividends as more people are moving online for their real estate needs.


While things are constantly changing, one thing stays the same, and that’s the commitment you have to providing the best service and results for your clients. These are only a few things to consider, as the real estate landscape continues to evolve.

UPDATE: FinCEN Beneficial Ownership Information Requirement

By Louisiana REALTORS® • December 27, 2024
On December 26, 2024, the U.S. Court of Appeals for the Fifth Circuit reinstated the nationwide injunction halting further implementation and enforcement of the Corporate Transparency Act (CTA). The current order also prevents FinCEN from enforcing the Beneficial Ownership Information Reporting Rule. In light of a recent federal court order, reporting companies are not currently required to file beneficial ownership information with FinCEN and are not subject to liability if they fail to do so while the order remains in force. However, reporting companies may continue to voluntarily submit beneficial ownership information reports. To learn more about the decision, please see h: www.ca5.uscourts.gov/opinions/unpub/24/24-40792..pdf For additional information regarding the state of the law and current litigation, please visit www.fincen.gov/boi . This is the official government site with key information regarding the BOI rule.  NAR will continue to keep you updated.

Consumer Guide Update: Home Inspections

By Louisiana REALTORS® • December 20, 2024
As previewed last week, NAR is pleased to share the latest consumer guide focused on home inspections. This guide covers what a home inspection is, why they are important for buyers and sellers alike, and common issues found during home inspections. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: Home Inspections The Appraisal Process Agency and Non-Agency Relationships Steps Between Signing and Closing on a Home Mortgages and Financing Thank you for continuing to engage with the “Consumer Guide” series and for sharing the resources with prospective clients. This ensures they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Due to the upcoming holidays, the next guide, which will cover insurance, will be published on Wednesday, January 8 th . We hope everyone has a wonderful holiday season!

Consumer Guide Update: The Appraisal Process

By Louisiana REALTORS® • December 13, 2024
As previewed last week, NAR is pleased to share the latest consumer guide focused on the appraisal process. This guide covers what an appraisal is, the data that is analyzed as part of the process, and how lenders use the appraisal value to help determine how much money a buyer can borrow. As a reminder, all guides in this series are available for download—in both English and Spanish—on facts.realtor . Please allow a few days for the Spanish version of the latest resource to be translated and uploaded. For ease of reference, below is a list of the most recent guides: NEW: The Appraisal Process Agency and Non-Agency Relationships Steps Between Signing and Closing on a Home Mortgages and Financing Buying Your First Home Thank you for your continued engagement with the “Consumer Guide” series and for sharing the resources with prospective clients to ensure they have the information they need to find success in their homebuying or selling journey. Remember that these guides are for informational purposes only and are not meant to enact or change any existing NAR policy. Be on the lookout for next week’s guide on Wednesday, which will cover inspections.
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